Retail Media Comes of Age

Shopper Insights, FMCG Market Research, Shopper Research, Shopper Marketing, Category Management, FMCG Business Strategy, FMCG Training

March 7, 2007

Retail Media Comes of Age

Topics: Category Strategy, Channel / Retail, FMCG, Point of Purchase

Norrelle Goldring of ShopAbility, and colleagues, explore trends in shopping environment media and how best to use it. Marketing magazine, March 2007

Retail Media Comes of Age [Download PDF]

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