Do you really know what your customers and supply chain think? One of ShopAbility’s key clients spent many months refining its global sustainability strategy and specific sustainability-based product offerings for its customers. But, before they go to market, they needed to know if they were on the right track. ShopAbility’s key customer interviews delivered comprehensive, in-depth insights for future positioning, profit and go to market strategy.
ShopAbility’s approach to trade research is founded in commercial experience, and therefore what questions to ask to obtain commercially useful information for clients.
In this instance, the research not only confirmed the direction of our client’s proposed sustainability strategy, it identified new commercial opportunities for sustainability-based products to help solve big issues for our client’s key customers.
In the long term the win will be two-fold: competitive advantage through leadership on sustainability, and commercial gain (likely to be in the many millions of dollars) from new product initiatives.
Sometimes it’s worth taking the trouble to ask the right questions!
