Smart distribution in ‘alternative’ channels may just deliver you a golden egg
By Norrelle Goldring and Peter Huskins of ShopAbility for Retail World March 2008
In an environment where volume and value growth in grocery is increasingly difficult for grocery-dominant suppliers to achieve, some are starting to look for sources of growth from channels in which they are not currently present.
Retail consolidation in a number of channels – convenience, liquor and pharmacy included – in the Australian market means this kind of ‘evening out’ of your channel mix is becoming more difficult (a case of frying pan to fire?), but it can, and should, still be done.
In the following article we outline a way to approach it to ensure your categories will be ranged, profitably, in the channels that make most sense.
Read More >