Topics: Category Strategy, Channel / Retail, FMCG, Point of Purchase, Shopper
By Lee McAllistair of ShopAbility for TorchMedia ‘Illuminate’ June 2008 edition
New product development can be one of the biggest drivers of growth and profit, or it can deplete your time, energy, capital and reputation (with retailers as well as shoppers). So, what tips the scales either way?
Topics: Channel / Retail, FMCG, Insights, Segmentation / Clustering, Shopper
By Norrelle Goldring, Director, ShopAbility
For Marketing Magazine, April 2008 Issue
The release of the latest Mosaic study, with its 11 macro consumer segments and 47 consumer ‘types’, highlights the increasingly fragmented nature of the consumer and shopper base in Australia and reinforces the need for targeted marketing and sales strategies.
The growing focus on segmentation is driving the shift from mass to targeted media, and is beginning to signal a retail shift away from one-size-fits-all product ranging to ‘relevance ranging’ – the right products in the right places in front of the right shoppers.
Below is a brief roundup of what types of segmentation are being used in the Australian marketplace, how they are being applied, and how smart marketers can link their segmentation work to the sales and store environment to optimise product sales.
Download the full article here.
Topics: Capability and Training, FMCG
By Peter Huskins, ShopAbility Director
For Retail World Magazine, May 08
It may not be a new trend, but it’s still one of the biggest factors holding back FMCG suppliers from achieving business potential – a lack of internal alignment amongst Marketing, Sales, Category and Field Teams. How to get these silo functions ‘singing from the same hymn book’ is a conundrum for many FMCGs, and the focus of this article.
Path to Purchase Summit February 2012 – 10% off for ShopAbility subscribers
Use the promotion code ‘SHOPABILITY’ to claim a your 10% discount at this key industry event. Hear the latest thinking … Read More >
Stores we’ve seen: Coles Epping
ShopAbility’s Alison Sinclair pays a visit to Coles Epping; with the advent of the Coles clothing offer in this store.
