Shopper Insights Training

Topics: FMCG, Insights, Shopper

Bringing the Shopper into the Boardroom – How to manage winning shopper insights research projects

Learn how to maximise the value of your shopper insight dollar in a one day ‘crash’ course on February 22nd, 2008

Presented by two leading experts in the areas of Shopper Environment, Applications and Research, Peter Huskins (Director, Strategy of ShopAbility) and Stuart Reeve (Head of Shopper Channel Division at Jigsaw Research).

What You’ll Learn:

  • frameworks to understand the shopping experience and shopper mindset
  • the business and marketing issues that shopper research addresses
  • shopper research methodologies: which work best for what needs
  • what shopper research can actually deliver
  • how to write a best practice shopper research brief
  • how to drive the results through your organisation and with retailers

Who Should Attend

Buyers of shopper research specifically:

  • consumer insights practitioners
  • shopper insights practitioners
  • marketers
  • category managers
  • trade/customer marketers

When/Where

22nd February, 2008
8.45am – 5pm
North Ryde

More Details

For more details you can download the complete PDF brochure for this training program at
www.shopportunity.com.au/shopper-insights-training.pdf