Stay ahead of your competitors by joining us on one of two retail and FMCG trend, best practice and fact finding missions to the global retail trendsetting hothouse – the USA between 4-7 May and 3-5 June 08. With the strength of the Aussie dollar, learning in the USA has never been so cheap!
US retail trends generally hit Australia 2-3 years later so this is your opportunity to be forewarned and forearmed, as well as gain a lot of new ideas into creative retailing and in-store marketing.
Tours include:
- One of two conferences
- A fully hosted set of store and trade visits across 4 major US destinations
- Meetings and interviews with key industry executives
- To read our Retail Tours brochure and details on costs and bookings, click here
Option 1: The FMI Show (Food Marketing Institute) Tour
Las Vegas 4-7 May, Hosted by Peter Huskins
Who it’s for:
- Sales directors, national sales managers, key account managers and business managers
Why go:
- FMI Show is the largest and most comprehensive food industry exhibition and seminar event in North America, attracting the world’s top retailers and wholesalers
- Hear industry leaders, retailers and suppliers deliver thought provoking strategies that really work
What you’ll learn:
- The latest tools for expanding your market reach and keeping your sales on the cutting edge. Education sessions cover technology, consumer insights, store operations, health and wellness, and sales/marketing merchandising
- Hear success stories from leading retailers on how suppliers have gained traction with them and grown their categories
- See examples and newest Technologies in the major exhibition that adjoins the conference as well as Organics, Pharmacy and PL
- The latest in food NPD and packaging
Details:
- Booking deadline for the conference and tour is 5 April – tour departs 30 April
- FMI conference held at Mandalay Bay in Las Vegas 4-7 May
- Focus is hands-on learning from exhibitors and best practice examples from exhibitors and suppliers
- Ideal for senior sales and operations people
- Learning seminars include sessions on Retail Technology, Consumer Insights (personalization), Store Operations (retail technology, shrink and asset management), Health and Wellbeing consumer needs, Leadership and Talent planning, Merchandising best practice case studies, kids and branding
- For more conference specific information visit www.fmi.org/events
- US$450 (AUD$480) gets you entrance to the exhibition (800 exhibitors) plus learning seminars
- $4,500 AUD gets you a fully hosted Shopportunity retail and industry tour program (excluding flights, accommodation, meals and conference registration)
- The tour includes a 3-state retail tour hosted by Shopportunity, across grocery, mass, petroleum & convenience, pharmacy, mall and department stores
- Also includes meetings with key executives from syndicated data and strategic marketing companies in the US
- To read our Retail Tours brochure and details on costs and bookings, click here
- We can book your entire tour itinerary, or you can book to your specifications. Phone Peter on 0412 574 793 to register your expression of interest.
Option 2: Consumer 360 Conference
Phoenix 3-5 June
Hosted by Norrelle Goldring
Who it’s for:
- Marketers, trade marketers, category and channel managers, insights managers, marketing agencies
Why go:
- The #1 marketing information conference for the consumer packaged goods (CPG) industry in the USA
- Speakers are the top retailers and CPG marketers in the USA
- In 2007, more than 1,000 industry professionals attended – including us at Shopportunity. Attending will change how you think about, and go to market with, your products here.
What you’ll learn:
- Industry hot topics and how to solve them based on top company case studies
- Industry best practice thinking and execution
- Best use of your instore marketing $$
- Actionable consumer and shopper insights
- Trends on the horizon – see what’s likely to hit Australia in the coming years, and be prepared!
- Example sessions from last year: creating new retail brands, making segmentation work, influencing choice through packaging, capitalising on health and wellness, clear aisle management, CRM, activating in the convenience channel, private label as marketing tool, shopper modality, superior consumer insights.
Details:
- Booking deadline for the conference and tour is 5 May – tour departs 30 May
- Consumer360 conference held at JW Marriott in Phoenix 3-5 June
- Ideal for marketers, and category/channel/trade marketing practitioners
- Featured speakers include senior personnel from Tesco Fresh & Easy and Walgreens
- Extremely content rich 3 day conference. Sessions include:
- Range: assortment localisation/consumer led ranging (talks directly to what WW are doing here); private label 2008 and beyond; minimizing out of stocks
- Space: optimising limited space
- Shopper behaviour: optimising shopper decision paths; shopper insights; traffic driving and increasing basket size by maximizing shopper missions; shopper segmentation and targeting (plus learn about/how to use the Nielsen segmentation tool called Spectra)
- Price: taking price in an inflation environment
- Consumer and shopper trends: health/wellness and sustainability; what’s hot around the globe
- Marketing and brands: matching your brand to shopper audiences; defensive branding; identifying and optimising growth opportunities; brand forecasting laboratory; CRM in shopper environments
- Channel: convenience channel evolution; pharmacy in grocery; retail health clinics
- For more conference specific information visit www.consumer360.com
- To take advantage of US$300 conference discount, bookings must be received to Shopportunity by 13 April (US$1695/AUD$1800 vs US$1995 full price)
- $4,500 AUD gets you a fully hosted Shopportunity retail and industry tour program (excluding flights, accommodation, meals and conference registration)
- The tour includes a 3-state retail tour hosted by Shopportunity, across grocery, mass, petroleum & convenience, pharmacy, mall and department stores
- Also includes meetings with key executives from syndicated data and strategic marketing companies in the US
- To read our Retail Tours brochure and details on costs and bookings, click here
- We can book your entire tour itinerary, or you can book to your specifications. Phone Norrelle on 0411 735 190 to register your expression of interest.
More Details
To capitalize on this industry learning opportunity, please register your interest with Peter Huskins 0412 574 793 or Norrelle Goldring 0411 735 190 as soon as possible, as these tours are only weeks away.
Download our 2008 Retail Tours brochure with more detailed itinerary
www.sh-opportunity.com.au/shopportunity-2008USA-retail-tours.pdf
