Simply uplifting … the latent sales potential of Gifting
February 28, 2009
Ways to secure a chunk of the Gifting pie in non-Xmas trading periods By Peter Huskins, Director of ShopAbility, for Retail World Magazine February 2009 issue Sitting here quietly thinking about Valentine’s Day, if I am game enough to forget the chocolates again this year, I got to thinking about the amount of possible gifting... Read more
Turning Shopper Insights Into Results
February 4, 2009
Retail World Jan 19 Edition – by Norrelle Goldring, Director, ShopAbility How to ensure your shopper research projects are mined for maximum actions and shopper impact. In a retail environment where most of the easy wins are long gone, suppliers are increasingly turning to shopper insights to earn credibility with retailers... Read more
If you can’t beat ‘em, don’t join ‘em
February 4, 2009
Drinks Magazine Dec 08 – by Norrelle Goldring, Director, ShopAbility Why zagging when the others zig will help you maintain traffic and profit in economic downturns So we’re in an economic downturn, and shoppers are consolidating their shopping trips and becoming more value conscious. The good news is that alcohol purchasing... Read more
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