Simply uplifting … the latent sales potential of Gifting
Ways to secure a chunk of the Gifting pie in non-Xmas trading periods
By Peter Huskins, Director of ShopAbility, for Retail World Magazine February 2009 issue
Sitting here quietly thinking about Valentine’s Day, if I am game enough to forget the chocolates again this year, I got to thinking about the amount of possible gifting occasions that occur in this half of the trading year. The second half is the busiest half of the year with more well recognised occasions for gift giving than the first half – Christmas is obviously the largest and busiest and is in the first half of the trading year, but ask any retailer (particularly food) to nominate the next busiest trading period and it is Easter. But we also have Valentine’s Day, Mothers’ Day, Australia Day, Halloween throughout the year to name a few, and what about all of those birthdays/ weddings/ anniversaries/ bridal showers/ births/ engagements … the list goes on and on! So how do we go about understanding what the market may look like, or even more importantly – how do we crack it and gain our rightful share of each of these occasions, or at least the biggest ones. Read More >
In a retail environment where most of the easy wins are long gone, suppliers are increasingly turning to shopper insights to earn credibility with retailers and stay ahead of the competition.
So we’re in an economic downturn, and shoppers are consolidating their shopping trips and becoming more value conscious. The good news is that alcohol purchasing remains fairly constant throughout economic peaks and troughs, so you don’t need to panic. Here are some thoughts on ways you can further minimise the impact of the current economic situation, without dropping your profit trousers.
