Shopper Insights, FMCG Market Research, Shopper Research, Shopper Marketing, Category Management, FMCG Business Strategy, FMCG Training

Getting More Out Of Your People In The Era Of Squeeze

March 10, 2009

Now is a great time to be reviewing your organisational structure, roles, and capabilities and skills with a view to: Avoiding duplication and inefficiency Providing clarity, direction and inspiration to the existing workforce Keeping the company AND the people within it developing with a view for the longer term. Here’s some... Read more

The Holy Trinity Of Shopper Research

March 9, 2009

Ever had an epiphany? Viewing through the lens of the interdependent holy trinity; 1) shopper research 2) trade research and 3) data -  can even resurrect your category! Here we explain how the relationship works and how to get inspiration as well as practical application out of your research initiatives. Read more  Read More →

Sustainability Survey Results

March 9, 2009

The Retail World FMCG Sustainability Barometer Survey results are now set for release on 16 March in Retail World Magazine. The report is a comprehensive study on industry sustainability progress, conducted by the FMCG Sustainability Institute through the support of our sponsors Retail World Magazine, Jigsaw Strategic Research and... Read more