Leveraging Retail Objectives to Drive Growth

Topics: Category Strategy, Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase

A key to achieving better and deeper retailer relationships is to understand and align your  business activities with retailer objectives. But what are the fundamental retailer goals and how do you do this? Shopping

Check out this series of articles ShopAbility wrote for Retail World Magazine on this very topic:

#1: Introducing retail objectives: frequency and inter purchase interval
#2 Average Weight of Purchase (AWOP)

#3 Basket Penetration and Incidence
#4 Traffic Driving

Final article coming soon, on Trial Management! Let us know what you think / what you’d like to hear more about: enquiries@sh-opportunity.com.au

Leveraging Retail Objectives to Drive Growth: Traffic

Topics: Category Strategy, Channel / Retail, FMCG, Point of Purchase

By ShopAbility for Retail World Magazine   pavement-pic-small

This is the fourth in a series of five articles about Achieving Retail Objectives from the team at ShopAbility. We have previously discussed Frequency and Inter-Purchase Interval, Average Weight of Purchase, and Basket Incidence (these articles are re-published here at www.sh-opportunity.com.au/news-articles if you missed them). The focus of this issue is driving Traffic to deliver growth.

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