Comments on: Leveraging Retail Objectives To Drive Growth: Average Weight of Purchase (AWOP) http://shop-ability.com.au/2009/leveraging-retail-objectives-awop/ Thu, 03 Dec 2009 09:56:31 +1100 http://wordpress.org/?v=2.8.6 hourly 1 By: Shopper Marketing Tutorial: Leveraging Retail Objectives to Drive Growth | Shopportunity http://shop-ability.com.au/2009/leveraging-retail-objectives-awop/comment-page-1/#comment-12 Shopper Marketing Tutorial: Leveraging Retail Objectives to Drive Growth | Shopportunity Thu, 03 Dec 2009 09:56:31 +0000 http://www.sh-opportunity.com.au/?p=571#comment-12 [...] Introducing retail objectives: frequency and inter purchase interval #2 Average Weight of Purchase (AWOP) #3 Basket Penetration and Incidence #4 Traffic [...] [...] Introducing retail objectives: frequency and inter purchase interval #2 Average Weight of Purchase (AWOP) #3 Basket Penetration and Incidence #4 Traffic [...]

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