Monthly Archives: March 2010

Designing promotions that work

Topics: Channel / Retail, Point of Purchase, Shopper

ShopAbility discuss how to determine what you want your promotions to achieve and how to design a promotion that meets the goal.

For Retail Pharmacy Magazine

In discussing price in last month’s issue we touched on price promotions and some considerations when pulling promotions together. That was the tip of the iceberg.

Here we’re going to examine promotion objectives, mechanics and probable shopper reactions in a bit more detail to help you put together promotions that work, because you’ll have figured out what it is you want them to achieve at the outset.

Read More >

Customer relationship management in the new millenium

Topics: Business Strategy, Capability and Training, Channel / Retail, FMCG

How do you keep moving forward in a confrontational and ever changing environment? in this article ShopAbility discuss the importance of managing your Customer Relationships and ways of developing this capability across your business.

By Peter Huskins for Retail World Magazine.

Rather than write about the theories and well trodden path of Relationships in general, I’d like to frame this article more about challenging you to identify what capabilities and competencies matter to you and your business when you are managing your Customer relationships NOW. We all know, and have been trained in our careers, about Customer management and how to influence the sale. We know we need a win/ win relationship, good networks across our Customer’s business and a reputation for trust, confidentiality and achievement.

Read More >

When is a beer not a beer? When it’s a cider

Topics: Liquor, Point of Purchase

If it looks and quacks like a duck, is it a duck?
Norrelle Goldring from ShopAbility examines the shopper impact of current offpremise executions of cider. For Drinks Magazine

Having trawled a number of chain, banner group and independent bottleshops recently looking at Cider, it seems to me that Cider is currently a bit of a confused teenager. That is, in a growth spurt but a bit all over the place … in its targeting, positioning and instore execution.

Here’s my two cents’ worth on how instore execution could improve to assist the cider category to ‘grow up’ and thus increase sales.

Read More >

Stores We’ve Seen: Coles, Franklins, FoodWorks, Kmart and… The Golden Banana!

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase

Peter Huskins and Norrelle Goldring of ShopAbility round up the latest and greatest in trial and refresh stores.

Kmart Keysborough

IMG_0123

From the outside this store does not look any different from most other Kmart stores, but scratch below the surface and there are some neat initiatives being trialled:

  1. smaller ranges in most Depts
  2. more space for remaining SKU’s and ranges
  3. clutter removed from the aisles
  4. welcoming staff – what a difference!
  5. clearer price ticketing with rounded $ price points
  6. better housekeeping

Read More >