Monthly Archives: May 2010

Have your say NOW – Shopper Marketing Benchmark Survey

Topics: E-Bulletins / Newsletters, Insights

POPAI and ShopAbility, with the support of TorchMedia, are running the first Australian FMCG and Retail industry Shopper Marketing Benchmark Survey. This industry study is for YOU. It will give you and the FMCG and retail related sectors a comprehensive overview of the state of the shopper marketing function, what best practice is, and where the main challenges and opportunities are.

All participants receive a FREE summary of the findings in July. The survey is now running and closes on June 2. Click the link below to participate FREE in the online survey, which will take approx 30 mins to complete. http://www.ys3.net.au/surveys/5/y100514register.asp .

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Stores We’ve Seen: Woolworths Caringbah

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase, Shopper

Peter Huskins takes a sneaky peek at some major new refurbishment initiatives at Woolworths Carringbah, in response to the Coles refresh program.

From the outset let me state that this store has only opened stage one of a major refurb so the comments are not based on looking at a complete “new” store, but on one where there are still builders walking around looking busy, hoardings and plastic sheets covering the next stages and a centre store Grocery area that is yet to be touched.

But the word on the street is that this refurb is Woolies response to the Coles refresh program, so looking at the first stage as an indicator of what is to come is a fair and worthwhile exercise and relevant for industry discussion, especially when it covers most of the Fresh depts – and they are the key depts in a Shoppers mind that they use to determine their store of choice. So from a rollout/ on-going perspective this store is an important indicator of the evolving competitive playing field.

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All the world’s a stage

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase, Shopper

International retailers and manufacturers lead the way in increasing impulse purchases and basket incidence through theatre and occasion based solutions. For Retail World Magazine.

The Shopper Marketing survey interviews we’ve been conducting during April are consistently identifying two key instore marketing areas of opportunity: occasion based solutions and instore theatre.

The major Australian grocery retailers’ relentless focus on clean store policies, particularly in centre store, is all well and good from an ease of shopping point of view. But an easy shopping experience isn’t necessarily a fun, exciting or enjoyable one.

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