JBDP – does it really exist?
Topics: Business Strategy, Channel / Retail, FMCG
ShopAbility discuss Joint Business Development Planning with retailers, and whether it really applies in today’s trading environment. For Retail Pharmacy Magazine.
JBDP: Joint Business Development Planning or Joint Business Planning. ‘Where do you start?’ some cynics ask. With two dominant (some say dominating) grocery retailers calling the shots, is there really room for joint planning?
Joint Business Planning was fairly common a few years ago. But with changes in senior executives across all of the major retailers, new entrants to the market, and new owners/ shareholders, all with different priorities and growth strategies, how prevalent is it or should it be today?


