Does the (imported) beer by any other name smell as sweet?
Topics: Liquor, Point of Purchase, Shopper
Norrelle Goldring from ShopAbility looks at the issue of locally made imported beers through the shopper’s eyes. For Drinks Trade Magazine.
Rather than my usual ‘how to’ focussed pieces, your friendly Drinks Trade editors have asked me for an opinion piece on the impact of increasing the amount of imported beers made locally. I welcome your comments and points of debate, as what follows is simply ‘sample of one’ – albeit through the shopper’s eyes rather than mine.
Opinions are widely divided on the ‘locally made imports’ topic, ranging from the usual bland and commercial corporate standpoints of the big brewers, to highly emotional rants from some of the smaller suppliers looking for an opportunity to stick one up the ‘big boys’.
