Monthly Archives: September 2010

Westfield Breakfast and Study Tour: Key Takeouts

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG

The Westfield breakfast held on 27 August in Sydney provided a means for us to temporarily escape our somewhat bland Australian retail bubble and look at what’s happening overseas. By ShopAbility’s Norrelle Goldring, for Talking Shop Sept 2010.

Three speakers (Luxottica, EchoChamber and Ideaworks) reviewed global trends and findings from the 2010 Westfield study tour.

Below are some of the key things we took away.

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Stores We’ve Seen: Coles & First Choice, Tooronga

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase

Here we are, a BOGOF in an article!
Buy one (Coles Tooronga review) and get another one free (1st Choice Tooronga).

These are completely new stores in a brand new centre that sits adjacent to the Coles HO, replacing a tired old centre that was a joke quite honestly – any supplier worth their salt would known both the old centre and the new one – hopefully any way…
The new Stockland centre is not completed as yet with a few more stores yet to be fitted out and tradesmen still doing last minute work and the nest stage of development now taking shape, but the small car park was nearly full and there were more than a few shoppers around, and buying stock what’s more!

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Stores We’ve Seen: Eye Hub Hawthorn (new concept)

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase

ShopAbility’s Peter Huskins reviews a new retail concept store that is a feast for the eyes – literally.

We went to the Westfield Breakfast last Friday at the Sheraton in Sydney and heard a wonderful array of speakers from both overseas and locally, talk about Retail in general but mostly about top end trends that are creatively driving growth and differentiation. We firmly believe that Australia tends to be at the back water of many of these initiatives, either dominated by mainstream offers that are more functional than interactive so all we expect (and accept) is the second rate offer that we think is exceptional. Or it is driven by the island mentality that believes that international trends wont make it down here so why try something diffrenet.

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Who is on the Shopper Marketing train, and who’s driving?

Topics: Channel / Retail, FMCG, Insights, Shopper

ShopAbility discuss more of the findings of the POPAI/ShopAbility Shopper Marketing industry benchmark study, and its implications for retailers, in part #2 of this article series, for Retail World Magazine.

Last issue we shared some of the results of Australia’s first Shopper Marketing Industry Benchmark Survey from POPAI / ShopAbility and supported by TorchMedia.

Some compelling results show that Shopper Marketing is definitely on the rise, supported by 70% of business leaders with one third of companies actively increasing people and budgets. The Shopper Marketing Train is leaving the station.

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