Results of the first POPAI/ShopAbility Shopper Marketing Industry Benchmark Survey, supported by TorchMedia, have now been released. Purchase report HERE
The first Australian industry study on Shopper Marketing involved depth interviews with leading companies (n=19) and an online survey (n=134) with a representative sample of company sizes and roles across the industry. This sample exceeded that of similar international research studies, so thanks go to all the participants.
The resulting report, entitled “Shopper Marketing – The Journey Begins” outlines a comprehensive benchmark of Shopper Marketing in Australia – attitudes, status, activities, successes and roadblocks.
“Shopper Marketing – The Journey Begins” outlines robust research findings, along with the industry’s take on key opportunities and future directions.
The Survey will be activiely discussed in industry media in forthcoming weeks.
The report can be purchased on the POPAI website via the following link following link
Workshops on the findings of the report will be held as part of the Retail and Marketing at Retail Expos at Sydney Convention Centre on Wednesday 22 September. See this link for details.
