POPAI Professional Development Event: 10% off for friends of ShopAbility

Topics: Events, Featured, Home, Home Previews

7 / 8 August – Sydney & Melbourne

Hot new developments in Shopper Marketing and Shopper Insights direct from the USA

Shopper Marketing – The latest key out-takes from the USA’s major Shopper Marketing Conferences

10% discount for ShopAbility subscribers: just enter the promotional code ‘shopability’ in the ‘special instructions field’ when booking online at http://www.popai.com.au/events/

Hear an update from the Shopper Marketing Summit recently held in Chicago. (April 2012)

  • Shopper Marketing; not just Trade Marketing by a different name. What sets Shopper Marketing apart from Trade Marketing?
  • Success through integration; how integrating Shopper Marketing into the culture of a business increases the likelihood of success.
  • Improving the retailer relationship; creating a win win outcome through the alignment of manufacturer and retailer objectives.
  • Strength in numbers; how cross category promotions can deliver superior results.
  • Alison Sinclair, Group Account Director – ShopAbiltiy

Get the latest from the upcoming Shopper Insights in Action from Chicago. (July 2012)

  • Application of insights.
  • Turning information into usable insights
  • Insights along the total P2P pre/in/post store
  • Dan Tripolitano, Insights Development Director – ShopAbiltiy

Alicia Beachley, Managing Director – april5, will present some Australian case study translations

SYDNEY

Date: Tuesday 7th August, 2012
Time: 7.45am (for an 8.00am start): – 9.30 am
Pastries and tea and coffee on arrival
Venue: Vibe Hotel – 88 Alfred Street, Milsons Point

MELBOURNE

Date: Wednesday 8 August, 2012
Time: 7.45am (for an 8.00am start): – 9.30 am
Pastries and tea and coffee on arrival
Venue: Mantra on Russell – 222 Russell Street, Melbourne

Price: Members- FREE
Non Members- $85 (+GST)

BOOKINGS ARE ESSENTIAL. Book online HERE.