Shopper Marketing 1-Day Training: 22 August, Auckland NZ

Topics: Capability and Training, Shopper marketing

Approaches to Shopper Marketing: 1 Day Training

Learn from the latest international Shopper Marketing studies.
Includes best practice case studies from USA, UK, Asia and Australia.

Date: Wed 22 August 2012 from 8:30 AM to 05:00 PM
Crowne Plaza, 128 Albert St, Auckland, NZ

THIS ONE DAY TRAINING WORKSHOP WILL ENABLE YOU TO:
1. Understand the scope of Shopper Marketing – what it involves
2. Use prestore and traditional Consumer Marketing mediums for Shopper Marketing
3. Integrate pre-store and instore programmes and messaging
4. Get retailer engagement via insights and account specific programmes
5. Understand touchpoint and points of engagement activation – the role of different touchpoints to shoppers
6. Build an understanding of occasion based marketing – what is it, how to do it?
7. Market to specific trip types and shopper types
8. Understand measurement and ROI – it’s not just about sales outcomes
9. Understand soft vs hard measures and input/output/impact & influence/outcome measure types


MANY OF THESE MODULES ARE BRAND NEW AND INDUSTRY BEST PRACTICE, DEVELOPED SPECIFICALLY FOR THIS COURSE USING THE LATEST THINKING (ie, not ‘off the shelf’).

Your course trainers, ShopAbility are thought leaders in the theory and practice of Shopper Marketing in the real world –  having conducted benchmarking industry research on the topic and assisted many major blue-chip FMCG and retail companies to increase their relevance and appeal to shoppers. 

To download the course outline, click here:  SA Shopper Marketing Training Outline 1day 2012

COURSE COST: $795 NZD.

For more information about / register for this event contact Annette Piercy, ShopAbility NZ: (m) 027 300 8010, (e) annette@shop-ability.com.au .