Our team has more than 50 years’ multi-disciplinary experience in blue chip FMCG suppliers and retailers, at senior and board levels.
We bring a holistic viewpoint through experience across multiple categories, channels and functions, including:
Insights / commercial strategy / retailer strategy / category & channel / trade marketing & POP execution / consumer marketing / trials, rollout and training.
Contact our Team
Company Director, Norrelle Goldring 0411 735 190 norrelle@shop-ability.com
Company Director, Peter Huskins 0412 574 793 peter@shop-ability.com
Group Account Director, Alison Sinclair 0488 161 681 alison@shop-ability.com
Insights Development Director, Dan Tripolitano 0424 304 107 daniel@shop-ability.com
Researcher / Marketing Manager Lee McAllistair 0414 941 585 lee@shop-ability.com
PETER HUSKINS
CompanyDirector
Peter is a career retailer with over 30 years of retailing experience at senior executive and Board level with Grace Bros, Franklins and Millers Retail.
Peter was Merchandise and Marketing Director at Franklins up until 2000 and started the Liquor Save chain for the group. He has also served on the executive of the Retail Traders Association of Victoria, the Australian Supermarket Institute and the Grocery Industry Supply Chain Committee.
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NORRELLE GOLDRING
Company Director
Norrelle Goldring is a strategist in category, channel / route to market, retail and point-of-purchase, specialising in the consumer goods and retail industries.
With a reputation for incisiveness, ‘ahead of the game’ thinking and a candid, realistic approach, she holds more than 10 year’s senior commercial experience in global blue chips such as Coca Cola, Diageo and Vodafone.
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DAN TRIPOLITANO
Insights Development Director
TROY RUDD
Head of Insight
Troy has a decade of commercial market research experience involving shoppers, consumers and customers (trade) across categories including; automotive, build/construct, FMCG, alcohol, telecommunications, pet and entertainment/leisure.
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ALISON SINCLAIR
Group Account Director
Alison holds more than ten years commercial experience in FMCG and Liquor with a career that spans Sales, Category Management, Trade Marketing and Senior Brand Management. Her breadth of experience gives her an excellent understanding of all of the stakeholders within a business environment and the key drivers that can deliver sales success while achieving brand objectives.
MARGARET HASELTINE
Business Structure & Process Change
Margaret holds more than 20 years experience at senior executive and Board level, with 19 of those with Mars Incorporated, and for 4 of those as CEO of Mars Food, formerly Masterfoods. Margaret is well known and respected in the FMCG industry and was actively involved with the Australian Food and Grocery Council, serving on sub committees such as the Supply Chain group.
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GEOFF FROST
Business Structure & Process Change
Geoff has a background in accounting and during his 21 years with the Bartter Enterprises Poultry Group was the CEO and a Director. Bartter Enterprises was the second largest chicken and turkey producer and marketer in Australia. A business with a turnover of $35 million in 1987 grew into one in excess of $900 million in 2008. In 2005, Geoff implemented a business improvement program that targeted and achieved annual cost reductions of over $20 million for each of the following three years.
Geoff is a consultant to major blue chip FMCG companies in the area of total business improvement.
JOHN DAY
Business Structure & Process Change
With a reputation for strategic thinking and a realistic approach John has had more than 25 years of General Management and Senior Management experience in blue chip companies such as National Foods, Simplot, Mars Confectionery, Masterfoods, Uncle Bens and Bowater Scott. He has held General Manager roles across a number of functional streams including Sales (all Channels), Marketing, Distribution and International and Domestic Business Development. In addition he was General Manager of National Foods Milk Operation (Victoria) and on the Board of Management with Simplot, heading up the Shelf Stable Division with brands including Leggos, Edgell, and Plumrose.
John is a consultant in total business optimisation, as part of the Business Structure & Process Change team.
LEE McALLISTAIR
Project Manager – Research, Market Strategy
Lee holds ten years’ experience in the research, development and implementation of consumer and customer-driven market strategies across a breadth of sectors including FMCG, retail, primary resources, franchising, property, tourism, foodservice, health, professional services, entertainment & leisure, and retail media.
Her focus is on achieving differentiation versus competitors – zagging when everyone else zigs. She also specialises in asking people what they think by conducting quality trade and key customer research before companies invest time and money in new initiatives.
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We have an extended team of FMCG industry professionals around the country we work with on bespoke projects for clients, and long-standing relationships with field and other suppliers for the delivery of major national research and training programs.
What exactly do we do? Read more about our Services.
