Business Regeneration & Strategy 
Geoff has a background in accounting and during his 21 years with the Bartter Enterprises Poultry Group was the CEO and a Director. Bartter Enterprises was the second largest chicken and turkey producer and marketer in Australia. A business with a turnover of $35 million in 1987 grew into one in excess of $900 million in 2008, which processed 2.5 million chickens and 20 thousand turkeys each week and employed over 4,500 people across 50 sites nationally. To achieve this Geoff led an aggressive expansion/CAPEX program at Bartter’s home site in Griffith and orchestrated the acquisition of the Steggles business from Goodman Fielder in 1999. Geoff was involved in all aspects of the business including customer development, OH&S, equipment selection, commodity purchasing, working capital management, facility layouts and cost control. The company was highly geared following the Steggles acquisition and Geoff was key in both the business restructuring and debt reduction.
In 2005, Geoff implemented a business improvement program that targeted and achieved annual cost reductions of over $20 million for each of the following three years.
Key achievements include:
- Successful acquisition and integration of Steggles
- Developed a strong, reliable and strategically focused management team
- Debt reduction from $230 million to $70 million
- Best practice business improvement program reducing costs by more than $20 million p.a.
- Transformed from a regional model to a functional one, operations, finance, procurement
- Coordinated industry approach to media criticism
- Sale of non-core business units
- Established communication across whole of business
- Restructured sales function to reflect changing customer needs
- Long term site rationalisation and modernisation plan
- Preparation of business for sale; IM, management presentations, electronic data room, financial, tax and environmental due diligence
Since 2008, Geoff has been involved in various due diligence roles and has assisted with the evaluation of potential business acquisitions by individuals and equity investors.
