With a reputation for strategic thinking and a realistic approach John has had more than 25 years of General Management and Senior Management experience in blue chip companies such as National Foods, Simplot, Mars Confectionery, Masterfoods, Uncle Bens and Bowater Scott. He has held General Manager roles across a number of functional streams including Sales (all Channels), Marketing, Distribution and International and Domestic Business Development. In addition he was General Manager of National Foods Milk Operation (Victoria) and on the Board of Management with Simplot, heading up the Shelf Stable Division with brands including Leggos, Edgell, and Plumrose.
John’s expertise covers all channels including Grocery, Convenience, General Route, Catering, Institutional, Distributor, Delicatessen and other Foodservice Channels. Whilst he has had many successes and achievements in this time, from a Grocery perspective he led the team which achieved the biggest Housebrand Tender in FMCG, that being the Woolworths National Milk Contract in 2002 for National Foods.
John has consulted to a range of companies and government entities including:
- Warrnambool Cheese and Butter
- New Zealand Trade Enterprise.
- AB World Foods – (a Division of George Weston Foods)
- Heinz Australia
- Brickwood Holdings Ltd
- Nutrient Water
In addition he has done work in the Dairy, Beverages and Pharmaceutical Industry.
John’s consultations have included end to end re-engineering of a complete business model, management of an aqusition initiative, the creation of a new business entity from a category, channel and manufacturer platform to full commercialisation, new product initiatives, channel specific solutions and distribution/way to market modelling.
John is an Associate member of the Australian Marketing Institute (AAMI), member of the Australian Institute of Company Directors (MAICD), and was recently President of the Foodservice Industry of Australia - Victoria and Tasmania (FIA).
