Head of Shopper Research
Troy has a decade of commercial market research experience involving shoppers, consumers and customers (trade) across categories including; automotive, build/construct, FMCG, alcohol, telecommunications, pet and entertainment/leisure.
His focus is on taking a holistic perspective by encompassing multiple stakeholders within the project design to achieve better applications from better research.
Troy has consulted to a wide range of companies including; Diageo, Telstra, Selleys, Mars, Uncle Tobies, Brother, Toyota, Nestle, General Pants across multiple channels, such as; convenience and route, grocery, retail, vet/pet speciality, liquor, pharmacy and hardware.
Troy is a full member of the Australian Market and Social Research Society (AMSRS) and holds tertiary qualifications in business marketing and psychology.
