Our Team

Our team has more than 50 years’ multi-disciplinary experience in blue chip FMCG suppliers and retailers, at senior and board levels.

We bring a holistic viewpoint through experience across multiple categories, channels and functions, including:

Insights / commercial strategy / retailer strategy / category & channel / trade marketing & POP execution / consumer marketing / trials, rollout and training.

PETER HUSKINS
Director

Peter is a career retailer with over 30 years of retailing experience at senior executive and Board level with Grace Bros, Franklins and Millers Retail.

Peter was Merchandise and Marketing Director at Franklins up until 2000 and started the Liquor Save chain for the group. He has also served on the executive of the Retail Traders Association of Victoria, the Australian Supermarket Institute and the Grocery Industry Supply Chain Committee.
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NORRELLE GOLDRING
Director

Norrelle Goldring is a strategist in category, channel / route to market, retail and point-of-purchase, specialising in the consumer goods and retail industries.

With a reputation for incisiveness, ‘ahead of the game’ thinking and a candid, realistic approach, she holds more than 10 year’s senior commercial experience in global blue chips such as Coca Cola, Diageo and Vodafone.
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TROY RUDD
Head of Insight

Troy has a decade of commercial market research experience involving shoppers, consumers and customers (trade) across categories including; automotive, build/construct, FMCG, alcohol, telecommunications, pet and entertainment/leisure.
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MARGARET HASELTINE
Head of Business Regeneration

Margaret holds more than 20 years experience at senior executive and Board level, with 19 of those with Mars Incorporated, and for 4 of those as CEO of Mars Food, formerly Masterfoods. Margaret is well known and respected in the FMCG industry and was actively involved with the Australian Food and Grocery Council, serving on sub committees such as the Supply Chain group.
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LEE McALLISTAIR
Project Manager – Research, Market Strategy

Lee holds ten years’ experience in the research, development and implementation of consumer and customer-driven market strategies across a breadth of sectors including FMCG, retail, primary resources, franchising, property, tourism, foodservice, health, professional services, entertainment & leisure, and retail media.

Her focus is on achieving differentiation versus competitors – zagging when everyone else zigs. She also specialises in asking people what they think by conducting quality trade and key customer research before companies invest time and money in new initiatives.
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JOHN COLBERT
Facilitator – Leadership & Training Programs

John’s strength in Structure Optimisation has come from jointly implementing the Category Development function and implementing a new Customer Management structure at Kimberly-Clark to address new channel opportunities for the business and manage the increasing demands of major retailers. He lead the development and implementation of a 3-year strategic plan and channel strategy roadmap.
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JENNIFER HOBBINS
Project Mananger

In a career spanning more than 15 years working with global, blue chip FMCG suppliers, Jennifer is a results-focussed commercial marketer who brings a holistic viewpoint founded on her unique experience in senior Sales, Marketing and Category Management roles. Her projects encompass Grocery, Entertainment, Pet, Liquor and Entertainment categories across multiple channels.
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What exactly do we do? Read more about our Services.