Shopper Insights, FMCG Market Research, Shopper Research, Shopper Marketing, Category Management, FMCG Business Strategy, FMCG Training

Jennifer Hobbins

Project ManagerJennifer Hobbins

In a career spanning more than 15 years working with global, blue chip FMCG suppliers, Jennifer is a results-focussed commercial marketer who brings a holistic viewpoint founded on her unique experience in senior Sales, Marketing and Category Management roles.  Her projects encompass Grocery, Entertainment, Pet, Liquor and Entertainment categories across multiple channels.

Jennifer’s focus is to develop actionable commercial strategies based on her professional knowledge of consumer and shopper insights, right through to best practice execution for both category and brand performance.

With her broad experience working on a wide range of assignments, Jennifer has consistently proven her strong capacity to evaluate projects, develop strategies, and work effectively with new teams.  She has a particular talent for making a difference within tight timeframes.