What’s the role of the store in a brave new digital shopping world?
Topics: Business Strategy, Channel / Retail, E-Bulletins / Newsletters, Featured, FMCG, Insights, Point of Purchase, Shopper, Shopper marketing
What impact does and will proactive shopper online search prestore have on planning and shopper behaviour instore? What is the ‘new role’ of the store? Norrelle Goldring looks at some likely scenarios, for Retail World Magazine.



