Category: Business Strategy

The 10 (+1) Habits of Highly Effective Shopping Centre Retailers

Topics: Business Strategy, Channel / Retail, E-Bulletins / Newsletters, Point of Purchase, Sustainability

What are the secrets of the successful mall retailers? Peter Huskins and Norrelle Goldring of ShopAbility discuss, for Retail World Magazine.

THE SHOPPER JOURNEY TO THE SHOPPING CENTRE

Whilst the number of Shoppers visiting a Shopping Centre in small groups as a pure leisure outing is increasing, the majority of Shopper trips to the Shopping Centre are still destination based.  That is, the Shopper is going for a specific purpose or item, or set of purposes and items.

However, they’re also open to influence – nearly 90% of Shoppers deviate (add to) their shopping list, regardless of whether the list is on paper on in their heads.  So as a Centre based retailer you have a good opportunity to ‘interrupt’ them once they arrive at the centre, with ‘while I’m here’ type reminders. More about how to attract that impulse sale a little later.

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Solving the internal alignment conundrum

Topics: Business Strategy, Capability and Training, E-Bulletins / Newsletters, FMCG, Sustainability

It may not be a new trend, but it’s still one of the biggest factors holding back FMCG suppliers from achieving business potential – a lack of internal alignment amongst Marketing, Sales, Category and Field Teams. How to get these silo functions ‘singing from the same hymn book’ is a conundrum for many FMCGs, and the focus of this article. For Retail World Magazine.

Comments that we frequently hear when talking to industry contacts:

alignment

‘The Marketing team is a roadblock. They don’t get in store. They don’t understand what the Retailer wants, trading terms and the implications or how a store operates”

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Regenerating Your Business – what, how and why?

Topics: Business Strategy

This is the second in our series of articles covering Business Regeneration for Retail World Magazine – how do I refresh my business and position it for a sustainable future? How do I continue to drive up the growth curve after hitting a flat spot? How do I simplify my business yet run harder and faster without losing any competitive advantage?

What is Business regeneration?

In simple terms Business Regeneration is about refreshing your entire business.
Any time is a good time to do this, when the signs of decay are evident it may well be too late and valuable momentum is lost when you try to play catch up. When your business is running well, that is the best time to step back and review every element of your operation with a focussed view of improving everything you do.

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The Importance of Business Models

Topics: Business Strategy, FMCG

In the first of a series of eight articles on business success and business regeneration for Retail World Magazine, Margaret Haseltine (former CEO, Mars) discusses the importance of business models, and how they relate to your vision and business planning.

We often forget that to achieve our goals, both in our personal life and business, that we need first need a Vision or a Goal. We then set our Objectives, and some times we actively set our Strategies of how and what we are going to do so we can and do succeed.

What we often forget or don’t consciously think about or plan around is the way, or the Model we are going to use, to achieve our goals. In weight loss, we often choose a diet or a plan, i.e. such as Weight Watchers or Celebrity Slim. We do the same with mobile phones or when we need to decide on a home plan to access the internet with an ISP.  We think about what will we use, how much do we need, and what system or provider are we going to use. Usually price and quality of service are one of the keys in determining what provider we end up using.

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ShopAbility set to launch new free webinar series

Topics: Business Strategy, E-Bulletins / Newsletters

ShopAbility is launching a series of free webinars in November – December. First cab off the rank is the Business Success series – focus on regenerating your business, choosing a business model and growth as a process.

If you’re looking for a helicopter view of your business and opportunities, grounded in the realities of the trade, this series is for you. Practical tips and advice will be provided via live Q&A sessions.  Ask to be put on the webinar invitation list – just email enquiries@shop-ability.com and we’ll make sure you know the minute we announce dates and times.

Look out for our future webinars too – a great way to take advantage of years of experience in one easy session!

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Melbourne Survey Findings Workshop by Popular Demand: BOOK NOW for Nov 10

Topics: Business Strategy, E-Bulletins / Newsletters, Events, FMCG, Insights

Invitation: Findings Workshop – What it means for you… and where to from here. Wed Nov 10, Water Rat Hotel, South Melbourne. This second workshop scheduled by popular demand after sell out in Sydney. BOOK ONLINE

Shopper Marketing: The Journey Begins

POPAI / ShopAbility Shopper Marketing Industry Benchmark Survey 2010

Supported by TORCHMEDIA

  • Leverage the learning from Australia’s first Shopper Marketing Industry Benchmark Survey
  • Harness the findings with implications and actions to move forward
  • Participate in the industry discussion as solutions and frameworks are canvassed
  • Be at the forefront of developments

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What type of convenience store are you?

Topics: Business Strategy, Channel / Retail, FMCG, Segmentation / Clustering

What type of convenience store are you? What does this mean to your shoppers and what your offer should be? ShopAbility discuss, for Convenience World Magazine.

Who your shoppers are, why they visit you and how they behave provide clues as to what your offer should be and how you should be servicing them. However, the way the industry currently looks at itself (how it divides up or segments the convenience channel) doesn’t really look at shopper needs.
Traditional convenience channel segmentations include:

  • Tier 1, 2 and 3 based on store footprint and sales
  • Fuel vs non fuel vs dual
  • Chains vs independents, based on whether you’re owned by a supermarket, or what banner/franchise/buying group you are or aren’t part of.

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JBDP – does it really exist?

Topics: Business Strategy, Channel / Retail, FMCG

ShopAbility discuss Joint Business Development Planning with retailers, and whether it really applies in today’s trading environment. For Retail Pharmacy Magazine.

JBDP: Joint Business Development Planning or Joint Business Planning. ‘Where do you start?’  some cynics ask. With two dominant (some say dominating) grocery retailers calling the shots, is there really room for joint planning?

Joint Business Planning was fairly common a few years ago. But with changes in senior executives across all of the major retailers, new entrants to the market, and new owners/ shareholders, all with different priorities and growth strategies, how prevalent is it or should it be today?

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