Category: Category Strategy

Australian first Shopper Marketing & Category Management industry study – participate now

Topics: Category Strategy, E-Bulletins / Newsletters, FMCG, Shopper

POPAI and ShopAbility, with the support of TorchMedia, are running the first Australian FMCG and Retail industry Shopper Marketing Benchmark Survey. This industry study is for YOU. It will give you and the FMCG and retail related sectors a comprehensive overview of the state of the shopper marketing function, what best practice is, and where the main challenges and opportunities are.

All participants receive a FREE summary of the findings in July. The survey is now running and closes on June 2. Click the link below to participate FREE in the online survey, which will take approx 30 mins to complete. http://www.ys3.net.au/surveys/5/y100514register.asp .

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Getting best bang for your buck from your range: efficiency and effectiveness

Topics: Capability and Training, Category Strategy, Channel / Retail, FMCG, Point of Purchase

The average pharmacy ranges up to 4000 skus, the majority of which only move 1 item per week, often indicating inefficient ranging. In this third article in the series, ShopAbility discuss how to tweak your existing range for best return and improved run rates.

By ShopAbility for Retail Pharmacy Magazine

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Leveraging Retail Objectives to Drive Growth

Topics: Category Strategy, Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase

A key to achieving better and deeper retailer relationships is to understand and align your  business activities with retailer objectives. But what are the fundamental retailer goals and how do you do this? Shopping

Check out this series of articles ShopAbility wrote for Retail World Magazine on this very topic:

#1: Introducing retail objectives: frequency and inter purchase interval
#2 Average Weight of Purchase (AWOP)
#3 Basket Penetration and Incidence
#4 Traffic Driving

Final article coming soon, on Trial Management! Let us know what you think / what you’d like to hear more about: enquiries@sh-opportunity.com.au