Leveraging Retail Objectives To Drive Growth: Average Weight of Purchase (AWOP)
June 10, 2009
for Retail World Magazine May 09 by Norrelle Goldring and Lee McAllistair – ShopAbility In the second of a series of 5 articles about achieving retail objectives, ShopAbility discuss the key retail objective of AWOP; its applications for shopper behaviour, and how to leverage it for category growth. Read more Read More →
Leveraging Retail Objectives To Drive Growth: Frequency and Inter Purchase Interval
April 18, 2009
for Retail World Magazine March 09 by Norrelle Goldring and Lee McAllistair – ShopAbility This is the first in a series of five articles about Achieving Retail Objectives from the team at ShopAbility. Our first article centers on how to increase the frequency of purchases and decrease the length of time between them. Future... Read more
If you can’t beat ‘em, don’t join ‘em
February 4, 2009
Drinks Magazine Dec 08 – by Norrelle Goldring, Director, ShopAbility Why zagging when the others zig will help you maintain traffic and profit in economic downturns So we’re in an economic downturn, and shoppers are consolidating their shopping trips and becoming more value conscious. The good news is that alcohol purchasing... Read more
Weathering an economic storm: successful retail marketing in interesting times
December 12, 2008
By Norelle Goldring, Director, ShopAbility, Marketing Magazine Retail Marketing Feature August 2008 Macro consumer & economic trends impacting shopper behaviour and how to leverage them We are living in interesting times for retail. On the one hand we have a growing pool of high income earners and the ubiquitisation of luxury... Read more
Category Plans: What's In A Name
November 21, 2008
Retail World September 2008 – by Norrelle Goldring, Director, ShopAbility What is a category plan? What isn’t it? What goes in one, how do you go about constructing it and most importantly, how do you get traction on it? It’s that time of year again for many suppliers – annual planning time. Yet many suppliers have category... Read more
As shoppers cut back, who is going to get squeezed?
November 19, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
Put your best foot forward
November 19, 2008
By Norrelle Goldring, Director, ShopAbility, for Marketing Magazine August 2008 Driving store and category footfall in an era of consolidating shopping trips We have discussed elsewhere in this magazine the anticipated shift to consolidated shopping trips and heavier focus on perceived value for money as the economy slows. It doesn’t... Read more
Shoppers Behaving Badly
August 12, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
It's a Trip
August 12, 2008
Trip management is the ‘new black’ in shopper and retail marketing. But what is a trip, and how do you leverage it? Smart retail marketers are taking a much closer look at what type of category and shopping trip types they are in and how to successfully activate against them in store. Shopping trips have changed in the Australian... Read more
What’s New Pussycat? Tips for great new product launches without the spilt milk
July 14, 2008
By Lee McAllistair of ShopAbility for TorchMedia ‘Illuminate’ June 2008 edition New product development can be one of the biggest drivers of growth and profit, or it can deplete your time, energy, capital and reputation (with retailers as well as shoppers). So, what tips the scales either way? Read more Read More →
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