Category: E-Bulletins / Newsletters

The 10 (+1) Habits of Highly Effective Shopping Centre Retailers

Topics: Business Strategy, Channel / Retail, E-Bulletins / Newsletters, Point of Purchase, Sustainability

What are the secrets of the successful mall retailers? Peter Huskins and Norrelle Goldring of ShopAbility discuss, for Retail World Magazine.

THE SHOPPER JOURNEY TO THE SHOPPING CENTRE

Whilst the number of Shoppers visiting a Shopping Centre in small groups as a pure leisure outing is increasing, the majority of Shopper trips to the Shopping Centre are still destination based.  That is, the Shopper is going for a specific purpose or item, or set of purposes and items.

However, they’re also open to influence – nearly 90% of Shoppers deviate (add to) their shopping list, regardless of whether the list is on paper on in their heads.  So as a Centre based retailer you have a good opportunity to ‘interrupt’ them once they arrive at the centre, with ‘while I’m here’ type reminders. More about how to attract that impulse sale a little later.

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Promotions effectiveness – making sense of the black box

Topics: E-Bulletins / Newsletters, FMCG, Point of Purchase

Sales and ROI aren’t the only two measures of a promotion’s success, argues Norrelle Goldring, for Retail World Magazine.

The 2010 POPAI/ShopAbility Shopper Marketing Industry Benchmark Study (currently underway again for 2011) highlighted the lack of understanding of how to measure promotional activities.

Of those who were measuring (and a fair portion weren’t), the majority way that most were measuring was sales increase and return on investment (ROI). But that’s only part of the story … that’s measuring a what, without understanding the why or impacting factors.

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Developments We’ve Seen: Westfield Sydney City

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase

After 2 years and at a cost of more than $1.6 billion the Westfield Sydney City centre opened its first phase in time for Christmas 2010. A few months on, after the Christmas shoppers and Boxing Day bargain hunters are gone, we thought it was worth taking a look at the centre during every day trading. ShopAbility’s Alison Sinclair reviews.

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Stores We’ve Seen: Woolworths Caringbah 2011

Topics: Channel / Retail, E-Bulletins / Newsletters, Point of Purchase

Peter Huskins reviewed this store in May 2010. Recently, Alison Sinclair re-visited for another sneaky peak at the latest and greatest…

For years residents of the Sutherland Shire have insisted that anything good in Sydney could be found ‘in the Shire’…so I thought it was worth visiting the latest upgrade to the Woolworths Supermarket in Caringbah to test the theory. Could this be Sydney’s best Woolworths?

The ‘Fresh Food People’ charter is on display for all to see with an obvious focus on fresh produce within this store. The market feel of the fruit and vegetable displays can be seen in the dark wooden crate-style fixtures, which present the food well and keep inventory to a minimum. This ensures the stock turns over quickly, reducing risk of spoilage and providing shoppers with better quality produce while also keeping the investment in inventory low.

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WE WANT YOU: Shopper Marketing Industry Survey 2011

Topics: E-Bulletins / Newsletters, FMCG, Insights

POPAI and ShopAbility are calling on all professionals involved in retail marketing, category management and related disciplines to participate in the second Australian Shopper Marketing & Industry Survey.

The study, a joint initiative of POPAI in partnership with researchers ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010.

Participants are rewarded with a free copy of the resulting research report, valued at $495, and are invited to attend key industry leadership workshops where the research findings are discussed amongst retailers, suppliers  / brands and POP agencies.

The inaugural POPAI  / ShopAbility Shopper Marketing & Industry Benchmark Survey in 2010 led to a raft of measures to improve the industry.

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Solving the internal alignment conundrum

Topics: Business Strategy, Capability and Training, E-Bulletins / Newsletters, FMCG, Sustainability

It may not be a new trend, but it’s still one of the biggest factors holding back FMCG suppliers from achieving business potential – a lack of internal alignment amongst Marketing, Sales, Category and Field Teams. How to get these silo functions ‘singing from the same hymn book’ is a conundrum for many FMCGs, and the focus of this article. For Retail World Magazine.

Comments that we frequently hear when talking to industry contacts:

alignment

‘The Marketing team is a roadblock. They don’t get in store. They don’t understand what the Retailer wants, trading terms and the implications or how a store operates”

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ShopAbility Taste of Sydney discount ticket offer – ends 1 March

Topics: E-Bulletins / Newsletters, Events

Centennial Park will again play host to Sydney’s Ultimate Restaurant event, Taste of Sydney, held from Thursday 10 – Sunday 13 March 2011. Taste of Sydney is the perfect recipe for gourmet glamour, entertaining and inspiration. ShopAbility subscribers are eligible for special discount tix! HURRY – offer ends 1 March.

Over 4 days, visitors will be able to create their ultimate degustation from some of Sydney’s finest restaurants while they sip, sample and graze their way through the festival. Take part in wine tastings and tutorials, learn from the experts in one of the many cooking demonstrations or have a glass of wine with your favourite chef.

For more information or to purchase tickets go to www.tasteofsydney.com.au

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ShopAbility appoints Alison Sinclair: Group Account Director

Topics: E-Bulletins / Newsletters

ShopAbility is pleased to announce the appointment of Alison Sinclair as Group Account Director.

Alison Sinclair crop

Alison will be key project manager and client contact for shopper insights, intelligence, strategy, in-store activation and category management training projects.

Alison holds more than ten years commercial experience in FMCG and Liquor with a career that spans Sales, Category Management, Trade Marketing and Senior Brand Management. Her breadth of experience gives her an excellent understanding of all of the stakeholders within a business environment and the key drivers that can deliver sales success while achieving brand objectives.

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