Leveraging Retail Objectives To Drive Growth: Frequency and Inter Purchase Interval
April 18, 2009
for Retail World Magazine March 09 by Norrelle Goldring and Lee McAllistair – ShopAbility This is the first in a series of five articles about Achieving Retail Objectives from the team at ShopAbility. Our first article centers on how to increase the frequency of purchases and decrease the length of time between them. Future... Read more
The Holy Trinity Of Shopper Research
March 9, 2009
Ever had an epiphany? Viewing through the lens of the interdependent holy trinity; 1) shopper research 2) trade research and 3) data - can even resurrect your category! Here we explain how the relationship works and how to get inspiration as well as practical application out of your research initiatives. Read more Read More →
Simply uplifting … the latent sales potential of Gifting
February 28, 2009
Ways to secure a chunk of the Gifting pie in non-Xmas trading periods By Peter Huskins, Director of ShopAbility, for Retail World Magazine February 2009 issue Sitting here quietly thinking about Valentine’s Day, if I am game enough to forget the chocolates again this year, I got to thinking about the amount of possible gifting... Read more
Turning Shopper Insights Into Results
February 4, 2009
Retail World Jan 19 Edition – by Norrelle Goldring, Director, ShopAbility How to ensure your shopper research projects are mined for maximum actions and shopper impact. In a retail environment where most of the easy wins are long gone, suppliers are increasingly turning to shopper insights to earn credibility with retailers... Read more
Weathering an economic storm: successful retail marketing in interesting times
December 12, 2008
By Norelle Goldring, Director, ShopAbility, Marketing Magazine Retail Marketing Feature August 2008 Macro consumer & economic trends impacting shopper behaviour and how to leverage them We are living in interesting times for retail. On the one hand we have a growing pool of high income earners and the ubiquitisation of luxury... Read more
Making The Most Of Shopper Research
December 9, 2008
“We need shopper insights!” is the current cry we hear echoing in the halls of many FMCG companies of late. But do you? And which ones? And what for? Shopper insights are the current buzzwords. Large companies with consumer insights departments are bringing on shopper researchers, or re-hatting their consumer researchers... Read more
Roadmaps For Success
December 9, 2008
Increasing Capability and Skills in Your People ‘Development plans’, or lack of them, are one of the most often-cited reasons for good people to move on from a company and seek greener pastures. Capability and skills development are items that regularly fall to the bottom of the priority list, swamped by day-to-day concerns. Yet... Read more
Getting Traction When There’s No Action!
November 19, 2008
The current global and local financial crisis has received enough air time over the last 6-8 weeks, so we don’t need to dwell on that too much, too depressing! Suffice to say that we have all been affected in some way or other, and according to leading behavioural experts, the changes to our purchase patterns are likely to be permanent. Not... Read more
Shoppers Behaving Badly
August 12, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
Future's So Bright Green Sustainability Conference
August 12, 2008
POPAI and the FMCG Sustainability Institute (FSI) are working together to advance sustainability research at ‘The Future’s So Bright Green Sustainability Conference’ on Oct 22. The conference is a ‘must attend’ for anyone involved in Marketing at Retail and will include presentations from major Retailers and... Read more
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