Category: Insights

Results Released: Shopper Marketing Industry Benchmark Survey

Topics: E-Bulletins / Newsletters, FMCG, Insights, Shopper

Results of the first POPAI/ShopAbility Shopper Marketing Industry Benchmark Survey, supported by TorchMedia, have now been released. Purchase report HERE

The first Australian industry study on Shopper Marketing involved depth interviews with leading companies (n=19) and an online survey (n=134) with a representative sample of company sizes and roles across the industry. This sample exceeded that of similar international research studies, so  thanks go to all the participants.

The resulting report, entitled “Shopper Marketing – The Journey Begins” outlines a comprehensive benchmark of Shopper Marketing in Australia – attitudes, status, activities, successes and roadblocks.

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Shopper Insights Explained

Topics: E-Bulletins / Newsletters, Insights, Shopper

ShopAbility overview what shopper insights are, how you know if you’ve got one, what to do with it and the various shopper research methods, uses, applications that get you there. For Retail World Magazine.

One of the findings of the Shopper Marketing Industry Benchmark Survey (findings to be published in Retail World in August) was that most companies, if they had more shopper marketing resources, would devote them first to shopper insights and shopper research.

So there is a common understanding of the NEED for shopper insights, but less understanding of the scope of them or how to use them. One of the most common questions clients ask us when discussing shopper research is ‘how is it being used – do you have any case studies?’

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Have your say NOW – Shopper Marketing Benchmark Survey

Topics: E-Bulletins / Newsletters, Insights

POPAI and ShopAbility, with the support of TorchMedia, are running the first Australian FMCG and Retail industry Shopper Marketing Benchmark Survey. This industry study is for YOU. It will give you and the FMCG and retail related sectors a comprehensive overview of the state of the shopper marketing function, what best practice is, and where the main challenges and opportunities are.

All participants receive a FREE summary of the findings in July. The survey is now running and closes on June 2. Click the link below to participate FREE in the online survey, which will take approx 30 mins to complete. http://www.ys3.net.au/surveys/5/y100514register.asp .

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Are you giving shoppers what they want?

Topics: Channel / Retail, FMCG, Insights, Point of Purchase, Shopper

How shoppers behave and what they want compared to how retailers are executing are sometimes at variance. ShopAbility discuss the opportunities and benefits of playing to innate shopper behaviours. For Retail World Magazine.

Our previous article on shopper insights, way back in January last year, looked at deriving applicable findings from shopper research.

This time around we thought we’d take a more practical, hands on approach and look at the grocery shopping experience and behaviours from the shopper’s point of view to highlight gaps between what shoppers want and what retailers are currently providing. In other words, opportunities to improve execution and therefore sales.

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Leveraging Retail Objectives To Drive Growth: Frequency and Inter Purchase Interval

Topics: Category Strategy, Channel / Retail, FMCG, Insights, Point of Purchase, Shopper

for Retail World Magazine March 09 by Norrelle Goldring and Lee McAllistair – ShopAbility mum-and-kid-in-supermarket1

This is the first in a series of five articles about Achieving Retail Objectives from the team at ShopAbility. Our first article centers on how to increase the frequency of purchases and decrease the length of time between them.

Future articles will cover:
2.      AWOP and transaction value
3.      Basket penetration and incidence
4.      Traffic driving
5.      Trial management.
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