Topics: Category Strategy, Channel / Retail, E-Bulletins / Newsletters, FMCG, Insights, Point of Purchase, Segmentation / Clustering, Shopper
Product range is one of the top three reasons why shoppers choose one store over another. How can smart ranging decisions increase your profitability, appeal to more shoppers and differentiate your store versus competitors?
By ShopAbility for Retail Pharmacy Magazine
Topics: Category Strategy, Channel / Retail, FMCG, Insights, Point of Purchase, Shopper
for Retail World Magazine March 09 by Norrelle Goldring and Lee McAllistair – ShopAbility 
This is the first in a series of five articles about Achieving Retail Objectives from the team at ShopAbility. Our first article centers on how to increase the frequency of purchases and decrease the length of time between them.
Future articles will cover:
2. AWOP and transaction value
3. Basket penetration and incidence
4. Traffic driving
5. Trial management.
Read More >
Ever had an epiphany? Viewing through the lens of the interdependent holy trinity;
1) shopper research 2) trade research and 3) data - can even resurrect your category! Here we explain how the relationship works and how to get inspiration as well as practical application out of your research initiatives.
By Peter Huskins, Director of ShopAbility, for Retail World Magazine February 2009 issue
Sitting here quietly thinking about Valentine’s Day, if I am game enough to forget the chocolates again this year, I got to thinking about the amount of possible gifting occasions that occur in this half of the trading year. The second half is the busiest half of the year with more well recognised occasions for gift giving than the first half – Christmas is obviously the largest and busiest and is in the first half of the trading year, but ask any retailer (particularly food) to nominate the next busiest trading period and it is Easter. But we also have Valentine’s Day, Mothers’ Day, Australia Day, Halloween throughout the year to name a few, and what about all of those birthdays/ weddings/ anniversaries/ bridal showers/ births/ engagements … the list goes on and on! So how do we go about understanding what the market may look like, or even more importantly – how do we crack it and gain our rightful share of each of these occasions, or at least the biggest ones. Read More >
Retail World Jan 19 Edition – by Norrelle Goldring, Director, ShopAbility
In a retail environment where most of the easy wins are long gone, suppliers are increasingly turning to shopper insights to earn credibility with retailers and stay ahead of the competition.
But just crying ‘We need shopper insights!’, without knowing which ones you need, or what you’ll do with them, could mean your several hundred thousand dollar research project just sits on the shelf.
So how do you optimise shopper research for maximum application, rather than just keep up with the Joneses? Here are some tips for getting traction within your organisation, with shoppers and with retailers.
Topics: Category Strategy, Channel / Retail, E-Bulletins / Newsletters, Insights, Point of Purchase, Segmentation / Clustering, Shopper
By Norelle Goldring, Director, ShopAbility, Marketing Magazine Retail Marketing Feature August 2008
We are living in interesting times for retail. On the one hand we have a growing pool of high income earners and the ubiquitisation of luxury brands, and on the other a set of economic factors that are beginning to curb retail spend.
In this article we will cover the major consumer and economic trends impacting retail, likely changes in shopper behaviour, and implications for marketers.
The headline trends we will discuss are:
Topics: E-Bulletins / Newsletters, FMCG, Insights, Shopper
But do you? And which ones? And what for?
Shopper insights are the current buzzwords. Large companies with consumer insights departments are bringing on shopper researchers, or re-hatting their consumer researchers as shopper experts.
So how do you optimise shopper research for maximum application, rather than just keep up with the Joneses?
Topics: Capability and Training, E-Bulletins / Newsletters, FMCG, Insights
‘Development plans’, or lack of them, are one of the most often-cited reasons for good people to move on from a company and seek greener pastures. Capability and skills development are items that regularly fall to the bottom of the priority list, swamped by day-to-day concerns.
Yet good capability roadmaps deliver value for organisations as well as individuals. A highly skilled, versatile team that takes ownership of its contribution towards the profitability of the business is an asset that pays dividends to the bottom line every day.
But what does a good capability roadmap look like and how do you implement one?
