Category: Pharmacy

How do you make your pharmacy stand out from the pack?

Topics: Channel / Retail, Featured, Pharmacy, Segmentation / Clustering, Shopper, Shopper marketing

In order to retain and increase your store customer base vs other retail channels and other pharmacies, you need to play to your retail point of difference. Here’s how, according to Norrelle Goldring of ShopAbility, for Retail Pharmacy Magazine.

Back in June last year we discussed how pharmacies are retail stores and thus in competition with other retail types. And that you need to determine your retail point of difference is, then find the right tools and platforms to promote it.

Here we’re going to look at what the different retail positions are so you can identify which one/s are right for you to use.

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True community based pharmacy … differentiating your store based on your location

Topics: Channel / Retail, Pharmacy, Segmentation / Clustering

We call them community pharmacies, but many could leverage their location and local shoppers better to create a point of difference, argues Norrelle Goldring of ShopAbility, for Retail Pharmacy Magazine.

Community pharmacies differentiate themselves from discounters because they consider they are catering to their local community.

Which they are, but to what degree? How well are they really applying knowledge of their local community to tailor their range and offer?

By catering to your local community, I’m not just talking about stocking product X for old Mrs Hodgkins who comes in once a month for it. What I mean is understanding the demographics and motivations of the people in a 3km radius (catchment area) of your store.

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If you’re a Discount Pharmacy, how should you leverage shopper behaviour in your store?

Topics: Channel / Retail, Pharmacy, Point of Purchase

Discount pharmacies are unlike any other pharmacy type. ShopAbility discuss, in the final in a series of five articles about how different types of pharmacies can be optimized. For Retail Pharmacy Magazine.

So far in this series we have covered four different types of pharmacies:

  1. Shopping Centre Pharmacies – those located in major centres such as Westfield, Stockland, Centro
  2. Community Pharmacies – smaller local pharmacies located in strips and small village shopping centres
  3. Inner City Pharmacies – small stores in transit locations in the inner city
  4. One Stop Shop Pharmacies – large footprint stores in suburban areas that are not Discounters per se.

Our fifth and final discussion is about Discount Pharmacies – that is, pharmacies that promote range breadth and particularly price as their primary draw card above all other factors. Chains such as Chemist Warehouse and Priceline fall in to this category.

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