Category: Point of Purchase

If you’re a Discount Pharmacy, how should you leverage shopper behaviour in your store?

Topics: Channel / Retail, Pharmacy, Point of Purchase

Discount pharmacies are unlike any other pharmacy type. ShopAbility discuss, in the final in a series of five articles about how different types of pharmacies can be optimized. For Retail Pharmacy Magazine.

So far in this series we have covered four different types of pharmacies:

  1. Shopping Centre Pharmacies – those located in major centres such as Westfield, Stockland, Centro
  2. Community Pharmacies – smaller local pharmacies located in strips and small village shopping centres
  3. Inner City Pharmacies – small stores in transit locations in the inner city
  4. One Stop Shop Pharmacies – large footprint stores in suburban areas that are not Discounters per se.

Our fifth and final discussion is about Discount Pharmacies – that is, pharmacies that promote range breadth and particularly price as their primary draw card above all other factors. Chains such as Chemist Warehouse and Priceline fall in to this category.

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Marketing to Trip Types

Topics: Channel / Retail, FMCG, Point of Purchase, Shopper

Smart retailing plays to the type of shopping trip shoppers make, not just the occasions they’re buying for, argues Norrelle Goldring. For Retail World Magazine.

In other articles we’ve discussed marketing to consumption occasions such as Valentine’s Day, Christmas, lunchbox, breakfast etc. Here we’re going to look at marketing to trip types. Ie the type of shopping mission the shopper is on.

OCCASIONS VS MISSIONS

Or, the difference between consuming and shopping.

Occasions are how and when the products being purchased are consumed. Eg breakfast, lunch, dinner, snack, and events such as parties and bbqs. Consumer marketing targets the end consumer of a product to get them to consider the brand.

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Death of the ‘main grocery buyer’?

Topics: Channel / Retail, FMCG, Insights, Point of Purchase, Segmentation / Clustering, Shopper

Just because 75% of grocery shoppers in the two majors are female doesn’t mean you should treat them all the same, argues Norrelle Goldring. For Retail World Magazine.

They’re the words promotional marketing agencies see on most briefs for ‘target market’. “Main grocery buyer”.  Aka women 25-54.

OK, so the two major supermarkets average 75% female shoppers. But to assume that’s the same in all stores, and that they all shop the same way, means the majors are missing opportunities to tailor activities – more profitably – to specific shopper types and shopping trip types. Vanilla is not the only flavour of milkshake.

Over the past few years that we’ve been running shopper research we’ve noticed that household makeup (how many people in the household, ie how many mouths to feed) and lifestage (eg SINK/DINK, young families, older families, empty nesters) have a far greater impact on shopping behaviour than does age, income, or geography.

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Developments We’ve Seen: Westfield Sydney City

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase

After 2 years and at a cost of more than $1.6 billion the Westfield Sydney City centre opened its first phase in time for Christmas 2010. A few months on, after the Christmas shoppers and Boxing Day bargain hunters are gone, we thought it was worth taking a look at the centre during every day trading. ShopAbility’s Alison Sinclair reviews.

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Stores We’ve Seen: Woolworths Caringbah 2011

Topics: Channel / Retail, E-Bulletins / Newsletters, Point of Purchase

Peter Huskins reviewed this store in May 2010. Recently, Alison Sinclair re-visited for another sneaky peak at the latest and greatest…

For years residents of the Sutherland Shire have insisted that anything good in Sydney could be found ‘in the Shire’…so I thought it was worth visiting the latest upgrade to the Woolworths Supermarket in Caringbah to test the theory. Could this be Sydney’s best Woolworths?

The ‘Fresh Food People’ charter is on display for all to see with an obvious focus on fresh produce within this store. The market feel of the fruit and vegetable displays can be seen in the dark wooden crate-style fixtures, which present the food well and keep inventory to a minimum. This ensures the stock turns over quickly, reducing risk of spoilage and providing shoppers with better quality produce while also keeping the investment in inventory low.

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Stores We’ve Seen – Leos Camberwell

Topics: Channel / Retail, E-Bulletins / Newsletters, Point of Purchase

by Peter Huskins

What a store!

Indulgent, exclusive, all class….a pleasure to walk around let alone do you daily or weekly shop in. The industry stalwart I visited the store with spent >$250 on food for a family breakfast the following weekend, and he is a well travelled industry expert well versed in the ways of humble shop keepers.

This store, number 3 of 3 scattered across Melbourne, has been open for about 10 months and when I visited just after Australia Day, it looked like it had just newly opened – well merchandised, full shelves, fresh areas brimming with produce, clean floors and detailed areas, friendly approachable staff well dressed in a clean uniform.

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Not just hearts and flowers – Leveraging Valentine’s Day in grocery

Topics: Channel / Retail, Events, FMCG, Point of Purchase, Shopper

If the way to the heart is via the stomach, grocery has a role to play in Valentine’s Day, suggests Norrelle Goldring. For Retail World Magazine.

Yes the hot cross buns may be out already but there is at least one retail occasion between Back To School and Easter. It’s called Valentine’s Day.

Back in a September RW issue last year we wrote a roundup of occasions that can be leveraged at retail. Among the ‘Gifting’ occasion set we listed Valentine’s Day. On thinking about it though, I reckon Valentine’s is also a ‘consumer’ occasion focussed around food – primarily dinner, but also breakfast.

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Coles Berwick: a format of things to come??

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase, Uncategorized

Coles Berwick has been renovated for some while now, and the discussion point around the trade has been that this store is something of a hybrid between a Coles supermarket and a Kmart or a Target with extensive floor area devoted to a considerably expanded General Merchandise range.

We understand that there is in fact no synergy with or alignment between Coles and one of their sister DDS formats, totally completed in house and no doubt modelled on similar  formats that have been successfully rolled out overseas……do I hear the UK for example???

Keep in mind that Coles are trying to maximise the spend from every shopper rather than directly targeting Woolies, but certainly shopper spend rates in other co-tenants is on the radar particularly the Fresh stores.

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