Shopper Behaviour in the Convenience Channel
October 1, 2007
Norrelle Goldring of ShopAbility delivered the presentation “Shopper Behaviour in the Convenience Channel … and how to leverage it to increase merchadise incidence” on the 26th September 2007 at the annual conference for the Australasian Association of Convenience Stores (AACS). Shopper Behaviour in the Convenience... Read more
Woolworths set to roll out store clustering: what it means for suppliers
September 7, 2007
At an industry conference last Wednesday, Woolworths’ James Aylen announced the January 2008 rollout of store clustering, or ‘consumer-led ranging’, whereby product range and other elements of the offer will change according to who shops each local store. Manufacturers and suppliers need to proactively lead the process in their... Read more
No More Mr and Mrs Average
September 7, 2007
The release of the 2006 Census at the end of June highlighted the fact that Australia is now a vastly different nation to what it was 20 years ago. The key take out: ‘there is no longer an average Australian’. What does this mean for the retail environment? In the USA, the word on the tip of every tongue is SEGMENTATION. ShopAbility... Read more
A Convenient Truth
September 2, 2007
The convenience & petroleum channel is one of the fastest-growing channels in the nation. As more and more suppliers get squeezed in grocery, convenience is being seen as the new knight in shining armour. But what does it take to get on the white horse? More than anything, an understanding of horses for courses, so to speak.... Read more
Marketers losing brand control where it counts: why marketers are entering the channel debate
March 4, 2007
Media Release March 2007 More and more marketers are cottoning on: distribution channels are not just sales turf, according to Norrelle Goldring, Principal of ShopAbility. ‘Traditionally channel strategy has been seen as a function of sales because it is distribution based. However, as a marketer, do you want to relinquish control... Read more
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