Topics: E-Bulletins / Newsletters, Featured, Home, Insights, Shopper, Shopper marketing
Want affordable shopper insights to leverage with retailers? ShopAbility and Shopper Tracker have teamed up to provide smaller FMCG companies with objective and detailed shopper insights normally reserved for those with bigger budgets.
Introducing Shopper Snapshot.
Topics: Business Strategy, Channel / Retail, E-Bulletins / Newsletters, Featured, FMCG, Insights, Point of Purchase, Shopper, Shopper marketing
What impact does and will proactive shopper online search prestore have on planning and shopper behaviour instore? What is the ‘new role’ of the store? Norrelle Goldring looks at some likely scenarios, for Retail World Magazine.
Topics: Channel / Retail, Featured, Pharmacy, Segmentation / Clustering, Shopper, Shopper marketing
In order to retain and increase your store customer base vs other retail channels and other pharmacies, you need to play to your retail point of difference. Here’s how, according to Norrelle Goldring of ShopAbility, for Retail Pharmacy Magazine.
Back in June last year we discussed how pharmacies are retail stores and thus in competition with other retail types. And that you need to determine your retail point of difference is, then find the right tools and platforms to promote it.
Here we’re going to look at what the different retail positions are so you can identify which one/s are right for you to use.
Topics: Channel / Retail, FMCG, Point of Purchase, Shopper marketing
In New Zealand, the major two supermarket retailer groups don’t compete overtly on price. So how do they differentiate themselves? Norrelle Goldring from ShopAbility and Ruth Money from Apollo Marketing provide an overview of the NZ grocery market, for Retail World Magazine.
On the face of it, the New Zealand supermarket channel looks similar to the Australian one: a highly consolidated market with two big players who have the vast majority share between them. But in NZ each of the supermarket retail groups are rowing their own boats, with mixed results.
Below we overview the NZ grocery market, what each of the major players is doing, and some two-way lessons from across the ditch.
Topics: Point of Purchase, Shopper, Shopper marketing
Retailers and manufacturers often search for the purchase decision hierarchy for a particular category…but does ONE exist? Alison Sinclair from ShopAbility discusses, for Retail World Magazine.
Topics: FMCG, Shopper, Shopper marketing
The Shopper Marketing Live event in mid May underscored that Shopper Marketing is a way of working, not a fad. Norrelle Goldring discusses key themes from the event and implications for shopper marketers in Australia, for Retail World Magazine.
Back in February 2010 we discussed the evolution of category management into shopper marketing in our article ‘Where To Shopper Marketing?”. In that article, we outlined some of the key themes coming out of shopper marketing conferences in the USA as being:
Last chance Path to Purchase Summit this Wed / Thurs – 10% off for ShopAbility subscribers
Use the promotion code ‘SHOPABILITY’ to claim a your 10% discount at this key industry event. Hear the latest thinking … Read More >
