Solving the internal alignment conundrum
Topics: Business Strategy, Capability and Training, E-Bulletins / Newsletters, FMCG, Sustainability
It may not be a new trend, but it’s still one of the biggest factors holding back FMCG suppliers from achieving business potential – a lack of internal alignment amongst Marketing, Sales, Category and Field Teams. How to get these silo functions ‘singing from the same hymn book’ is a conundrum for many FMCGs, and the focus of this article. For Retail World Magazine.
Comments that we frequently hear when talking to industry contacts:

‘The Marketing team is a roadblock. They don’t get in store. They don’t understand what the Retailer wants, trading terms and the implications or how a store operates”

