Category: Uncategorized

Sneaky Peek: the first open Shopper Marketing Course in Australia

Topics: Capability and Training, Uncategorized

You’ve asked for it, and we’re making it happen! Stay tuned for the very first open Shopper Marketing training course in Australia, endorsed by POPAI.

ShopAbility’s Norrelle Goldring is already running the course across Asia (in fact she’s in Manila, Phillipines doing just that this week), so this is international best practice industry training.

The course is likely to run in August. with  more details available at the POPAI and ShopAbility stands at Shopper Marketing Live! on 18-20 May.

So this is just a little sneaky peek… and stay tuned for more details.

ShopAbility VIP $100 off Shopper Marketing Live! offer

Topics: Uncategorized

As a Gold Sponsor of Shopper Marketing LIVE! 18-20 May in Sydney, ShopAbility has arranged an exclusive discount for our VIP guests. Register today using promotion code DSCT-33 and you will receive a $100 discount off the current rates of Conference/All Access Passes or a free Expo Pass.

Why go to Shopper Marketing Live!

The most comprehensive of its type in Australia, Shopper Marketing Live! is a must-visit industry conference and expo for anyone serious about everything shopper. Run by known and proven organisers and offered at an excellent price, we know many of our clients and colleagues are already registered – so it’s a great  opportunity to share thoughts and discussions with peers and catch up on key industry trends.

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Coles Berwick: a format of things to come??

Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase, Uncategorized

Coles Berwick has been renovated for some while now, and the discussion point around the trade has been that this store is something of a hybrid between a Coles supermarket and a Kmart or a Target with extensive floor area devoted to a considerably expanded General Merchandise range.

We understand that there is in fact no synergy with or alignment between Coles and one of their sister DDS formats, totally completed in house and no doubt modelled on similar  formats that have been successfully rolled out overseas……do I hear the UK for example???

Keep in mind that Coles are trying to maximise the spend from every shopper rather than directly targeting Woolies, but certainly shopper spend rates in other co-tenants is on the radar particularly the Fresh stores.

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Horses for Courses in a Changing Grocery Sector

Topics: Channel / Retail, FMCG, Point of Purchase, Segmentation / Clustering, Shopper, Uncategorized

For Ad News, by Norrelle Goldring, Director, ShopAbility.

The concentrated and restrictive grocery marketing environment in Australia is expected to loosen over the next few years, giving marketers more choices in how they get their brands to market and promote them instore.

Coupled with new best practice thinking and tracking tools around trip management and segmentation, and the growth of shopper insights, we are on the threshold of a new, smarter, but more complex grocery retailing era in Australia. One size will no longer fit all, so it’s not a question of which horse you back, but rather which selection of horses you run on which tracks.  Here are some of the headlines coming out of the USA underscoring this trend.

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Retail: what’s new and different, what stays the same…

Topics: Channel / Retail, FMCG, Point of Purchase, Shopper, Uncategorized

B & T Magazine’s Sophia Russell interviews Norrelle Goldring, Director of ShopAbility, about what’s happening in Retail Land in 2008.

1. Have there been any major shifts in consumer shopping behaviour in the last year (in general, but also amongst specific demographics)?

Rather than a right-angle turn in behaviours in the past 12 months, there has probably been more a continuation of what we’ve been seeing over the past 5 years, particularly the rise and rise of single person households, which now account (according to a Mosaic report last week) for just over 25% of Australian households. These households are predominantly urban white collar, with a high amount of disposable income and a highly social lifestyle.
This is contributing to the decline of traditional stock-up shops and the rise of top-up shops, where people are now shopping for their dinner tonight up to 5 times a week.

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