Shopper Insights, FMCG Market Research, Shopper Research, Shopper Marketing, Category Management, FMCG Business Strategy, FMCG Training

How to sell to Promiscuous Shoppers: Is there life outside Grocery?

May 28, 2007

Excerpt from a presentation delivered at the FMCG Impact Summit in May 2007 by Peter Huskins and Lee McAllistair of ShopAbility.

How to sell to Promiscuous Shoppers [Download PowerPoint presentation]