Shopper Insights, FMCG Market Research, Shopper Research, Shopper Marketing, Category Management, FMCG Business Strategy, FMCG Training

Who is on the Shopper Marketing train, and who’s driving?

September 1, 2010

ShopAbility discuss more of the findings of the POPAI/ShopAbility Shopper Marketing industry benchmark study, and its implications for retailers, in part #2 of this article series, for Retail World Magazine.

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What type of convenience store are you?

August 30, 2010

What type of convenience store are you? What does this mean to your shoppers and what your offer should be? ShopAbility discuss, for Convenience World Magazine.

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All aboard, the Shopper Marketing train is leaving the station

August 18, 2010

ShopAbility discuss some of the findings of the POPAI/ShopAbility Shopper Marketing industry benchmark study, and the implications for both manufacturers and retailers. For Retail World Magazine.

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Final boarding call: the Shopper Marketing train is leaving the station

August 18, 2010

ShopAbility discuss some of the findings of the POPAI/ShopAbility Shopper Marketing industry benchmark study, and the implications for retailers. For Inside Retailing Magazine.

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Results Released: Shopper Marketing Industry Benchmark Survey

August 3, 2010

Results of the first POPAI/ShopAbility Shopper Marketing Industry Benchmark Survey, supported by TorchMedia, have now been released. Purchase report HERE

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Findings Workshop: Shopper Marketing Industry Benchmark Survey

August 3, 2010

Invitation: Findings Workshop – What it means for you… and where to from here. Wed Sept 22, Sydney Convention Centre . BOOK ONLINE

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Stores We’ve Seen: Supabarn, Coles, Harris Farm

August 3, 2010

ShopAbility’s Peter Huskins reviews Supabarn Canberra, Coles Dee Why and Harris Farm Dee Why.

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ShopAbility Launches Presentation Skills Training

August 3, 2010

As part of ShopAbility’s comprehensive and customised training service for FMCG and Retail companies and their teams, NIDA-trained presenter Lee McAllistair is delivering presentation skills training with video camera and playback.

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Shopper Insights Explained

August 2, 2010

ShopAbility overview what shopper insights are, how you know if you’ve got one, what to do with it and the various shopper research methods, uses, applications that get you there. For Retail World Magazine.

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Who do you think you are?

August 2, 2010

What type of pharmacy are you? What does this mean to your shoppers and where you should focus? ShopAbility discuss, for Retail Pharmacy Magazine.

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