At ShopAbility, we take a 360 degree view of your categories, portfolios and products.
Part of that view involves analysing category performance data such as overall category volume, basket, scan, performance by sku etc in the context of shopper and retail measures, such as:
- Inter Purchase Interval
- Basket Incidence
- Average Weight of Purchase
- Hurdle Rates
and other company and retailer-specific measures to arrive at a complete picture of category performance.
This is then used to inform ranging, space & layout, pricing & promotion strategies that become the foundation of presentations to retailers.