With over 15 years extensive FMCG experience in category management, trade marketing and buying Joanne brings a wealth of practical experience to the team at ShopAbility.

Joanne has a Bachelor of Business (Marketing, International Business) and has held buying roles in both Franklins and Woolworths, and was also the Trade Marketing Manager at Cork International. These totally different career experiences have effectively given her an insight to what it takes to trade from both sides of the desk.

She has  worked with manufacturers  across a multitude of categories in  Australia, New Zealand, Europe and  Asia developing private label and house brand strategies and Brands, and is conversant with the latest trends in PL development.

Joanne was involved in the growth of the multi tiered private label business at Woolworths, which involved:

  • Category and segment gap analysis
  • Range reviews
  • Vendor selection and negotiations
  • Product development
  • Brand strategy
  • Marketing and promotions
  • Launch strategy
  • Commercial modelling
  • Import  management
  • Supply chain forecasting and management

Joanne strengths are in product development, negotiation and sourcing of private label products globally. She has consulted to a range of FMCG companies across Food, Non Food and General Merchandise with manufacturers, importers, distributors and food service wholesalers and also provides industry reviews to global investment firms.