Peter is a career retailer with over 30 years of retailing experience at senior executive and Board level with Grace Bros, Franklins and Millers Retail.
Peter was Merchandise and Marketing Director at Franklins up until 2000 and started the Liquor Save chain for the group. He has also served on the executive of the Retail Traders Association of Victoria, the Australian Supermarket Institute and the Grocery Industry Supply Chain Committee.
With a focus on commercially driven instore marketing, category development and training initiatives, Peter has consulted to large blue chip and medium sized consumer goods companies since 2004 across Australia, NZ and the Middle East.
He has a strong track record of problem solving and category growth strategies for clients including Pernot Ricard, Parmalat, McPherson’s Consumer Products, National Foods, Heinz, Kellogg, and Hans.
Peter is an experienced benchmarker, helping clients scorecard their performance against international best practice and developing the roadmap to achieve it.
He uses his strong leadership experience at Executive and Board level to help companies achieve cohesiveness across multiple teams and functions – including the structuring and comprehensive training of executive, sales, field and account management teams.
As an industry leader, Peter regularly presents at conferences in Australia and NZ including APAC and the FMCG Summit, and is a regular contributor to Retail World magazine.