Your end-to-end FMCG and Retail Partners.

We collaborate with you to arrive at a 360 degree vision for your category, brand, product / portfolio, retail offer and go to market strategy, grounded in the reality of how shoppers actually shop and consume in different kinds of environments.

Deepen your relationships with shoppers, retailers and suppliers.

Develop your categories, channels, business and market plans, and importantly – your people.

Talk to our team of industry leaders.

Contact Us


  • Auckland, Free Briefing 25 July: Global Trends – Retailing and Shopper Marketing

    FREE Industry Briefing*: Crowne Plaza, Auckland, 25 July, 7.30 am. Hear what’s hot around the world and get the lowdown … Read More >

  • POPAI Professional Development Event: 10% off for friends of ShopAbility

    7 / 8 August – Sydney & Melbourne Hot new developments in Shopper Marketing and Shopper… Read More >

  • How is Digital Capability Changing the Way Your Shoppers Shop?

    The ShopAbility team examines how the path to purchase is changing with the rise of digital technology, and opportunities this … Read More >

  • He Said She Said: The Shopper Versus Retailer View of the World

    The ShopAbility team takes a She Said / He Said view of common retailer issues from both the shopper and … Read More >

Our clients

What do we do for our clients? Read more about our Services.

Industry news

  • Category boosting versus immunity: interesting times in Vitamins

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    Shopper Decision Making – how and where is it happening now?

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    Import (beer) your way into store differentiation

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  • Summer Entertaining – a wealth of opportunities

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    Spring Racing Carnival – what are the offpremise opportunities?

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    Activating the Entire Path to Purchase to Maximise POP Opportunities

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  • Summer Entertaining – a wealth of offpremise opportunities

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    How is Digital Capability Changing the Way Your Shoppers Shop?

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    Alcohol in Australian convenience – would it fly?

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