Point of Purchase – Closing the Loop

Topics: Channel / Retail, FMCG, Point of Purchase

Point of purchase may not be considered glamorous, but it is still the last thing shoppers see before they decide to hand over the cash.  Read what industry leaders, including Peter Huskins of ShopAbility, have to say about maximising your POP opportunity, in the April 2008 issue of Marketing Magazine.

(Norrelle’s comments are marked with black arrows – enjoy!)

Download a copy of the article here:

Point of Purchase – Closing the Loop