Auckland, Free Briefing 25 July: Global Trends – Retailing and Shopper Marketing

Topics: Events, Featured, FMCG, Home, Home Previews, Shopper marketing

FREE Industry Briefing*: Crowne Plaza, Auckland, 25 July, 7.30 am.

  • Hear what’s hot around the world and get the lowdown on the USA Shopper Marketing Summit.
  • Learn about best practice retailing in: Tokyo, New York, London, Paris, Milan.

Don’t miss this opportunity to hear from industry leaders Peter Huskins and Alison Sinclair of ShopAbility, fresh from overseas touring.


Well known Australian shopper research and strategy ShopAbility has recently opened a New Zealand office and is hosting the briefing. ShopAbility specialises in activatable shopper and trade research and translating it into sound category, channel and point of purchase strategy based on how shoppers think and behave.

As originators of the annual POPAI/ShopAbility Shopper Marketing Industry Benchmark Survey, ShopAbility are thought leaders in shopper marketing theory in Australia. Team members regularly attend shopper marketing and shopper insights events across the globe, continually scouring for shopper marketing best practice case studies to bring back to the local market and will be bringing some of this global information to New Zealand on 25 July.

BOOKINGS ARE ESSENTIAL. Free to FMCG, Sales and Marketing Professionals.

For more information about / register for this event contact Annette Piercy, ShopAbility NZ: (m) 027 300 8010, (e) .