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Category: Digital

October 26, 2012

How is Digital Capability Changing the Way Your Shoppers Shop?

Topics: Business Strategy, Channel / Retail, Digital, Featured, Home, Home Previews, Shopper, Shopper marketing

The ShopAbility team examines how the path to purchase is changing with the rise of digital technology, and opportunities this presents, for National Liquor News.

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Articles

  • How is Digital Capability Changing the Way Your Shoppers Shop?

    The ShopAbility team examines how the path to purchase is changing with the rise of digital technology, and opportunities this … Read More >

  • He Said She Said: The Shopper Versus Retailer View of the World

    Read More >

  • Thinking local – tailoring activities to your site type

    Read More >

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  • Shopper marketing
  • Channel / Retail
  • Category Strategy
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  • Pharmacy
  • Liquor
  • Convenience

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Shopability

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“Having worked closely with the ShopAbility team over the past year I’ve found them an excellent fit with our business needs at Foster’s.From quality in field trade research through to coordinated shopper marketing...

- Kane Fetterplace
Foster’s Group Australia

“ShopAbility are of valuable strategic benefit to Parmalat. We have utilised ShopAbility to assist in the development of category and channel management programs, sales team and management training, store standards...”

- Richard Baker
Parmalat

  • How is Digital Capability Changing the Way Your Shoppers Shop?

    The ShopAbility team examines how the path to purchase is changing with the rise of digital technology, and opportunities this … Read More >

  • He Said She Said: The Shopper Versus Retailer View of the World

    The ShopAbility team takes a She Said / He Said view of common retailer issues from both the shopper and … Read More >

Areas of Interest

  • Insights
  • Shopper marketing
  • Channel / Retail
  • Category Strategy
  • Business Strategy
  • Pharmacy
  • Liquor
  • Convenience

About Us

About Us

Whether you’re a manufacturer or a retailer, ShopAbility offers a 360 degree view on how to optimise your business.

With more than 50 years’ combined commercial experience including senior exec, CEO and Board levels with blue chip global consumer goods suppliers and retailers, our team brings best practice know-how in a spirit of collaboration.

Our initiatives optimise your sales, generate savings and help you achieve holistic alignment between what happens around your boardroom table...

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Our Team

Our Team

  • Peter Huskins
  • Troy Rudd

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ShopAbility works collaboratively with the following companies and their people – we believe they’re the best in the business and we highly recommend them.

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