Category: E-Bulletins / Newsletters

Sneaky peek: Chicago’s ‘Shopper Insights in Action’ takeouts

Topics: E-Bulletins / Newsletters, FMCG, Insights, Shopper

ShopAbility’s Dan Tripolitano recently attended ‘Shopper Insights in Action 2012’ (SIA), held in Chicago – one of the biggest shopper conferences in the world. Keynote presentations from Walmart, Target, Facebook, Coca-Cola, Campell’s, Nestle, Heinz, POPAI and Duke University all pointed to the need to draw clear, meaningful implications from the mountains of data available in the retail space.
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Calling for all grocery shopping myths: Share your HOGWASH for a $2500 WISH gift card

Topics: Channel / Retail, E-Bulletins / Newsletters, Home Previews, Insights, Shopper, Shopper marketing

Project Hogwash Set To Bust Grocery Shopping Myths

The latest TorchMedia and ShopAbility shopper study, Project Hogwash, will see a $2,500 WISH giftcard given away to someone in the trade. And that’s no myth. For the next 3 weeks the shopper-marketing duo are calling for myths relating to grocery behaviour. Tell us 3 you’ve heard in the supermarket landscape and you will go into the draw. To enter, visit www.torchmedia.com.au/hogwash. Entries close 5pm Friday 10th August 2012.

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No more flat-earthing: the Path to Purchase is round

Topics: Business Strategy, E-Bulletins / Newsletters, FMCG, Home Previews, Point of Purchase, Shopper, Shopper marketing

The recent Path to Purchase Summit held in Sydney brought together a host of international and national speakers to explore what a 360 degree view of shopper marketing means now, in the most rapidly-changing period in retail history. The team from ShopAbility share their key take-outs from the event, for Retail World Magazine.

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