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Topics: Business Strategy, Channel / Retail, Digital, Featured, Home, Home Previews, Shopper, Shopper marketing
The ShopAbility team examines how the path to purchase is changing with the rise of digital technology, and opportunities this presents, for National Liquor News.
Topics: Home, Home Previews, Segmentation / Clustering, Shopper, Shopper marketing
The ShopAbility team takes a She Said / He Said view of common retailer issues from both the shopper and retailer perspective, for Convenience World Magazine.
Topics: Events, Featured, Home, Home Previews
7 / 8 August – Sydney & Melbourne
Hot new developments in Shopper Marketing and Shopper Insights direct from the USA
Shopper Marketing – The latest key out-takes from the USA’s major Shopper Marketing Conferences
10% discount for ShopAbility subscribers: just enter the promotional code ‘shopability’ in the ‘special instructions field’ when booking online at http://www.popai.com.au/events/
Topics: Events, Featured, FMCG, Home, Home Previews, Shopper marketing
FREE Industry Briefing*: Crowne Plaza, Auckland, 25 July, 7.30 am.
Don’t miss this opportunity to hear from industry leaders Peter Huskins and Alison Sinclair of ShopAbility, fresh from overseas touring
.
Well known Australian shopper research and strategy ShopAbility has recently opened a New Zealand office and is hosting the briefing. ShopAbility specialises in activatable shopper and trade research and translating it into sound category, channel and point of purchase strategy based on how shoppers think and behave.
As originators of the annual POPAI/ShopAbility Shopper Marketing Industry Benchmark Survey, ShopAbility are thought leaders in shopper marketing theory in Australia. Team members regularly attend shopper marketing and shopper insights events across the globe, continually scouring for shopper marketing best practice case studies to bring back to the local market and will be bringing some of this global information to New Zealand on 25 July.
BOOKINGS ARE ESSENTIAL. Free to FMCG, Sales and Marketing Professionals.
For more information about / register for this event contact Annette Piercy, ShopAbility NZ: (m) 027 300 8010, (e) annette@shop-ability.com.au .
Topics: Channel / Retail, Featured, FMCG, Home, Point of Purchase, Shopper, Shopper marketing
What are virtual shopping walls likely to do to shopper behaviour? Peter Huskins looks at how developing technologies provide some communications opportunities, not just channel conflict. For Retail World Magazine.
Topics: E-Bulletins / Newsletters, Featured, Home, Insights, Shopper, Shopper marketing
Want affordable shopper insights to leverage with retailers? ShopAbility and Shopper Tracker have teamed up to provide smaller FMCG companies with objective and detailed shopper insights normally reserved for those with bigger budgets.
Introducing Shopper Snapshot.
Topics: Channel / Retail, E-Bulletins / Newsletters, Featured, Home
ShopAbility’s Alison Sinclair pays a visit to Coles Epping; with the advent of the Coles clothing offer in this store.
How is Digital Capability Changing the Way Your Shoppers Shop?
The ShopAbility team examines how the path to purchase is changing with the rise of digital technology, and opportunities this … Read More >
He Said She Said: The Shopper Versus Retailer View of the World
The ShopAbility team takes a She Said / He Said view of common retailer issues from both the shopper and … Read More >
