Supermarkets and the Elderly Couple
Topics: Grocery, Insights, Shopper, Shopper marketing
ShopAbility interviews an elderly couple on their supermarket shopping behaviour and needs, for Retail World Magazine.
Category: Insights
Shopper Decision Making – how and where is it happening now?
Topics: Category Strategy, Featured, FMCG, Home Previews, Insights, Point of Purchase, Shopper, Shopper marketing
Daniel Tripolitano from ShopAbility discusses ways shoppers make decisions, and things to consider when attempting to influence shopper decision making, for Retail World Magazine.
Sneaky peek: Chicago’s ‘Shopper Insights in Action’ takeouts
Topics: E-Bulletins / Newsletters, FMCG, Insights, Shopper
ShopAbility’s Dan Tripolitano recently attended ‘Shopper Insights in Action 2012’ (SIA), held in Chicago – one of the biggest shopper conferences in the world. Keynote presentations from Walmart, Target, Facebook, Coca-Cola, Campell’s, Nestle, Heinz, POPAI and Duke University all pointed to the need to draw clear, meaningful implications from the mountains of data available in the retail space.
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Calling for all grocery shopping myths: Share your HOGWASH for a $2500 WISH gift card
Topics: Channel / Retail, E-Bulletins / Newsletters, Home Previews, Insights, Shopper, Shopper marketing
Project Hogwash Set To Bust Grocery Shopping Myths
The latest TorchMedia and ShopAbility shopper study, Project Hogwash, will see a $2,500 WISH giftcard given away to someone in the trade. And that’s no myth. For the next 3 weeks the shopper-marketing duo are calling for myths relating to grocery behaviour. Tell us 3 you’ve heard in the supermarket landscape and you will go into the draw. To enter, visit www.torchmedia.com.au/hogwash. Entries close 5pm Friday 10th August 2012.
Shopper insights in focus – not a needle in a haystack
What are the major shopper insights bases to cover, so even if you’re a small company with a small insights budget you can still make a difference with retailers and shoppers? ShopAbility puts the magnifying glass to the world of shopper insights. For Retail World Magazine.
ShopAbility and Shopper Tracker team up: insights for smaller companies
Topics: E-Bulletins / Newsletters, Featured, Home, Insights, Shopper, Shopper marketing
Want affordable shopper insights to leverage with retailers? ShopAbility and Shopper Tracker have teamed up to provide smaller FMCG companies with objective and detailed shopper insights normally reserved for those with bigger budgets.
Introducing Shopper Snapshot.
What’s the role of the store in a brave new digital shopping world?
Topics: Business Strategy, Channel / Retail, E-Bulletins / Newsletters, Featured, FMCG, Insights, Point of Purchase, Shopper, Shopper marketing
What impact does and will proactive shopper online search prestore have on planning and shopper behaviour instore? What is the ‘new role’ of the store? ShopAbility looks at some likely scenarios, for Retail World Magazine.
Have your say and pick up your free shopper marketing tools from us at Shopper Marketing Live!
Topics: E-Bulletins / Newsletters, FMCG, Insights, Sustainability
POPAI and ShopAbility are inviting FMCG and Retail professionals to visit the POPAI / ShopAbility stand at the Shopper Marketing Live! Expo in Sydney 18-20 May, to pick up free shopper marketing tools and guidelines, and to participate in the second Australian Shopper Marketing & Industry Survey.
POPAI’s Shopper Marketing Industry Council (SMIC), of which ShopAbility’s Peter Huskins is Chair, have developed a number of best practice tools and templates, including a handy ‘shopper marketing wheel’, case studies and roadmaps that are free to all delegates visiting the POPAI stand.
Delegates at the stand can also voice their opinions in the 2011 Shopper Marketing & Industry Survey. The study, a joint initiative of POPAI in partnership with ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010. Read More >
