Sneaky peek: Chicago’s ‘Shopper Insights in Action’ takeouts

Topics: E-Bulletins / Newsletters, FMCG, Insights, Shopper

ShopAbility’s Dan Tripolitano recently attended ‘Shopper Insights in Action 2012’ (SIA), held in Chicago – one of the biggest shopper conferences in the world. Keynote presentations from Walmart, Target, Facebook, Coca-Cola, Campell’s, Nestle, Heinz, POPAI and Duke University all pointed to the need to draw clear, meaningful implications from the mountains of data available in the retail space.
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